Episode 22: Katy Bramkamp on Sharing Her Experience with Elevate Program and Growing a Beauty Business
Why you have to check out today's podcast:
- The value in having a coach from the same industry that will guide you through your business
- Why it is essential to strengthening your marketing message with the right audience and time
- The power in connections and having referral partners which are valuable in building your business
Summary
In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who is an industry expert and knows the ins and outs of the business very well. Tune in to this unique feature as Katie gives her first-hand experiences working with April during the program. She will also share the different strategies that...
Episode 21: Social Media Changes and What You Need To Know
Why you have to check out today’s podcast:
- Know the impact of the changes in Facebook and Instagram that you should be aware of
- Learn the different ranking signals that will immensely help in increasing your relevancy score
- Discover the things that will hurt your relevancy score and how to avoid them
Summary
Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.
Episode 20: How to Get Past Perfectionism Procrastination
Why you have to check out today’s podcast:
- How the fear of failure and fear of being judged affects your business
- How that “mean girl” in your head affects your self-worth and how to overcome it
- Why failing can also mean that you’re learning
Summary
In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...
Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 18: The Two Forgotten Marketing Must-Haves
Why you have to check out today’s podcast:
- Know the compelling reason why you need a marketing budget
- Why it is crucial to treat your marketing as an investment and not an expense
- Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy
Summary
Marketing has evolved over the years. Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention. As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming. How should I connect with them? How can I make my marketing message stand out from the rest? What strategies should I use to convert them into buying customers? Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan. This episode will guide you to...
Episode 17: Goal setting for 2020
Why you have to check out today’s podcast:
- Learn why reviewing highlights from the previous year is always important in setting your goals for the new year and how to effectively do it
- The reason why a written vision is beneficial in defining your goals
- Discover the importance of identifying obstructions, distractions and any roadblocks that will keep you from reaching your goals and how to navigate past those
Summary
Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your business – goal setting. When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc. The list is endless.
With my mission to help you grow your business, I came up with this episode and workshop-in-one to discuss the highly regarded importance of goal setting. ...
Episode 16: Upcoming Marketing Trends for 2020
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Why you have to check out today's podcast:
- Facebook ad rules have become stricter and how you have to adapt to these changes
- The trend in "binge-ing" of content, what it means to your beauty business
- The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it
Summary
The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.
"When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...
Episode 15: The Vacation Lessons That Can Help Your Business
Why you have to check out today’s podcast:
- Why taking a vacation or just getting time to have some thinking "white space" will be an advantage to your business.
- The realities of other people's perfect Instagram photos and why it is essential to not compare yourself to them
- The substantial difference in being busy and being productive
Summary
My family and I were on vacation in Hawaii and had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and making the most of these moments. The good thing is I realized that there are valuable lessons learned from our vacation that can relate to growing your beauty business.
The truth is, it is not always a smooth journey when we are trying to grow our beauty business. We can feel overwhelmed by the bumps and curves that we encounter. At times...
Episode 14: Five Things You Must Know Before Starting a PMU Beauty Business
Why you have to check out today’s podcast:
- Know why the permanent makeup industry is a lower barrier to entry (get started) in terms of cash flow when compared to other businesses.
- Discover why it is crucial to keep on practicing permanent makeup or whatever beauty service you are studying with models in schools.
- Learn why proper pricing includes knowing your worth but also knowing what the market will pay.
Summary
The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. For every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn new and unknown practices, and taking your business seriously to make it work. In this episode, I will discuss the significant and profound realities of how the permanent makeup (PMU) industry works and the five critical things that you must know before...
Episode 13: How to Deal with Customer Complaints, Bad Reviews, and Internet Trolls
Why you have to check out today’s podcast:
- Know the essential things to do and consider when someone leaves a bad review
- Learn what to say and how to respond to negative feedback and bad reviews
Summary
Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients. But, inevitably, it will not always go that way. Part of running a business is getting bad reviews and complaints. No matter how you accept and prepare for this negativism, you’ll find yourself sad, frustrated, feeling-not-enough, defensive, etc. And that’s normal because we can’t please everybody. But look at it from a different perspective, you can do something about it. You need to learn how to deal with this feedback, reviews, and complaints professionally.
In this episode, we’re going to focus on how to respond with nasty customer comments, negative reviews, and...