Episode 62: Will the new Clubhouse App Help your Beauty Business?
What you will learn from this episode:
- Find out how to download the Clubhouse app, what phone to use to download it, the key things you need to know to become familiar with the app's terminology to help you navigate your way through and around it
- Find out what you need to know about Facebook ad changes and how it affects your beauty business
- Find out about getting on the Clubhouse app and the essentials you need to know
- Discover why I’m excited about this new app and why I think the platform is perfect for creating partnerships and collaborations.
Summary:
One vital thing that you must know about Facebook ads is that they have changed since Apple changed their privacy settings. If you try to run your Facebook ads on Facebook and Instagram, you won't be able to track conversions for those that click on your ads while using Apple devices. Ultimately, it seems that Facebook ads are a bit less effective, which only means the cost will be...
Episode 61: Learn about Getting Clients from Google/SEO with Ana Perrone
What you will learn from this episode:
- Learn how to get your business on the Google "3-pack" and be on Google's top searches without spending a lot of money
- Find out why you need to get reviews on Google for your business
- Discover what SEO (Search Engine Optimization) keywords & tactics work best so that prospective clients can find your business.
- Find out why you need to focus more on Google and SEO rather than on social media.
Summary:
Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack?
Build your SEO and get reviews for your business.
Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and...
Episode 60: BTS--Why I took almost 1 1-2 months off of Social Media
What you will learn from this episode:
- Learn how to give yourself space and grace to have a life and business you enjoy with less stress and overwhelm
- Learn about leveraged marketing and not just any tactic that helps you get greater results in your beauty business
- Find out valuable free and non-free resources that will help you gain quick wins as well as the needed beauty business boost
Summary:
The year 2020 has put all of us in a situation none of us would have imagined happening. Business-wise, my beauty business shutdown as well as those of my students’ business. Despite what happened I still continue to find ways to help them with their business and myself, too. Since starting my beauty business, I have always been juggling family duties with work, but by the end of 2020, I felt my body was getting worn out. I had been sick with a sinus infection and hives from the family tension and anxiety that came about with quarantine. So I’ve decided to take...
Episode 59 Quick Tip: The Importance of Niching Down in your Beauty Business
What you will learn from this episode:
- Find out the two most important factors you need to grow your business.
- Learn about why niching down allows your business to expand more than you think.
- Learn how to create a business model and marketing message that perfectly resonates with your audience.
Summary:
Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind.
If you don't see any...
Episode 58: Preparing Your Beauty Business for December
What you will learn from this episode:
- Learn how to think about your business in creative ways not just by way of discounts
- Find out about marketing strategies that will have customers and clients swooning over your holiday specials
- Learn about ways to gather testimonials to strengthen more your social proof to ramp up your holiday sales
Summary:
Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be.
As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next...
Episode 57: Asking Better Question For Your Beauty Business
What you will learn from this episode:
- Find out what questions you need to ask yourself to keep you on track in achieving your business goals
- Learn how to set a goal that helps you establish a plan to get there
- Find out why less is more in growing your business
Summary:
Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.
You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which...
Episode 56: How to Run a Black Friday Special that Works
What you will learn from this episode:
- Find out the pros and cons of running a promotion on Black Friday to help you decide if the money to be earned is indeed worth it
- Learn how to stand out from the rest and create genuine excitement and frenzy over your promotional offer
- Find about promotional ideas that build consumers' loyalty to the product rather than to discounts
- Discover about a promotional offer that increases a product's perceived value
- Find out how to make a WIN offer to clients that they can't resist
- Find out about a mini-workshop that gives you three strategies that are going to boost your overall revenue without a discount at www.aprilmeese.com/BF
Summary:
Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention.
As the...
Episode 55: Inspiring 6-Figure Beauty Boss Series With Angela Torresiani
What you will learn from this episode:
- Learn to believe in your truth even when everyone around spread lies about you, for, in the end, you win
- Find brilliance in going all-in even when others are fleeing
- Discover tips on how to look and feel great every time, even if you think otherwise
Summary:
How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.
But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth.
Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked...
Episode 54: Beauty Business Journey Of Overcoming Obstacles with Heidi Rockholm
What you will learn from this episode:
- Learn how to keep the right attitude amidst tough times in your business and personal life
- Discover about 'The Elevate Program' and the system and structure it brings to your business
- Find out why 'The Elevate Program' is not just any other marketing program out there
Summary:
How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on?
When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all.
Heidi Rockholm has been in the beauty industry for 29 years. As a successful stylist, makeup artist, and salon owner she started in the permanent makeup industry about two and a half years ago while recovering from shoulder surgery and opening her BeeQueen Studio. Heidi currently holds 18 different certifications. Eight of them are...
Episode 53: Inspiring 6-Figure Beauty Boss Series with Georgie Westley
What you will learn from this episode:
- Discover how to turn the worst situations into doors of opportunities to start a business and be successful at it
- Find out the latest trends, techniques, tools, and ideas to keep you updated with the best the beauty industry can offer so you can serve your clients better
- Learn how to keep connecting and engaging your clients even when your business is still closed
- Find out tips on how to become more competent and confident in your skills, as well as tricks to fight anxiety and stress so you can fully show up to your clients
Summary:
How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship.
Only a strong mindset can see through it all. Our guest for today shares her story to prove that.
Georgie Westley is the owner of...