Episode 16: Upcoming Marketing Trends for 2020
-
Why you have to check out today's podcast:
- Facebook ad rules have become stricter and how you have to adapt to these changes
- The trend in "binge-ing" of content, what it means to your beauty business
- The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it
Summary
The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.
"When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're developing a connection with you. And then when they feel ready, and that is the key, when they feel ready to get those services, then they're going to come to you."
- April Meese
Topics Covered:
02:34 – How the increasing awareness of beauty procedures in the general public helps the permanent make-up industry to grow and creates more competition
03:37 – Why advertising is becoming more expensive
04:15 – The implications of Facebook getting stricter on their rules on ads and what can we do about it
05:46 – Defining market sophistication and finding ways to appeal to the clients
07:37 – The factors why our client's or audience's attention are scattered and how to capture their interest
10:13 – The reasons that made "binge-ing" of content popular the past years
12:01 – How in-person events becoming a trend can help your business.
16:08 – The advantages in partnering with other beauty professionals
Key Takeaways:
"There's only so much room in the newsfeed on Facebook or Instagram and that makes more competition. So, it makes that price of ads go up." – April Meese
"With marketing, you want to constantly be putting yourself out there and showing how you're different, and showing how do you stand out in a crowded market. That's what I always say. And one of the things is focusing on your uniqueness, and sometimes I'll say like what makes you weird and fantastic, like weirdly fantastic." – April Meese
"We've got so many digital distractions. You've got thousands of channels on cable, YouTube, the internet, and there are so many social media sites you can go to. How do you get their attention? I encourage you to be creating consistent content that stands out in connecting with your audience. I recommend doing a video." – April Meese
"Once the client find something that captures their attention, then what they want to do is to consume more of that content." – April Meese
"Not only do I take my notes, but I write down like two or three things that I like, maybe even circle them in a different color, and say these are the three things that I'm going to focus on." – April Meese
"It gives people something to talk about. And when your clients are excited about what you're doing right, they're excited about your business, and they're going to talk about your business more." – April Meese
"In-person events are not only for you to learn and connect with others, but also for you to host to grow your audience." – April Meese.
"Connections are always key." – April Meese
"Referral partners are huge in leveraging the authority of another professional and getting in front of their audience." – April Meese
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula
Connect with April Meese:
Resources Mentioned:
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.
Stay connected with news and updates!
Categories
All Categories3 essentials for establishing higher prices
4-point managing system that eliminates competition
a life with less stress and overwhelm
action steps you should take before investing in online classes or with a mentor
advantages of google ad versus facebook ad
and pressure for more pigment retention
anti-commision way to motivate your team
assuming the best of your employees
be the best at one service skill
believe that there is a leader within you
best ad format to start with and the combination to use
biggest game-changers in the money arena
boosting the beauty business bottom line
business growth during covid-19
business leveraging strategies
businesses dealing with crisis
clubhouse app partnerships and collaboration
clubhouse app. facebook ad changes
collaborate with other businesses
communicating with your clients
compartmentalize their life into personal and business
confidence-boosting practice skills
creates rapport and connection
dealing with fear and insecurity
develop an excellent money mindset
difficult conversations are so important
documentation for client gifts
effortless permanent makeup strokes
elevate your beauty business program
facebook ads and the best way to advertise
facebook live video transcription
five pā€™s at the start of the procedure
focus on building relationships
forgive and stop torturing yourself
formats and add-on options with google ads
free software for video editing
genuine intent beyond transactional
get more yeses and sales of your service
getting clients from google/seo
how to boost your youtube ratings
how to speed up your procedure time
importance in niching down in beauty business
increased income with less stress
just go forward and accept imperfections
leveraging hashtags in linkedin
long-term planninghone your skills
make your day better every day
managing business expectations
misconceptions about online business
more buyers not just followers
more exposure for your business
must know before starting permanent makeup
never leave this off of your cta
no-cost client-generation strategies
no-stress policy for drawing on client's eyebrows
overcoming clientsā€™ objection
partnering with other businesses
partnerships and collaboration
permanent cosmetic professional
platform to grow your business
position yourself as the expert
pros and cons of running black friday special
protect your integrity and credibility
ranking higher in google searches
right questions to ask in your beauty business
see things from the lens of humility
sense of loyalty that comes into play
setting standards to keep on schedule
shy from discounts and do value-adding instead
standing up for what you believe in
strategies used in linkedin to secure more clients
successful entrepreneur mindset
surviving and thriving in your beauty business
tags: achieve a better work-life balance
tattoo artist turned permanent makeup artist
the value of global connections
time-saving process for priming the skin
tips and tricks for building a following on instagram
tips on how to maximize and make the most of the clubhouse platform
top 5 most downloaded episodes
tricks and how-tos to make use of linkedin
turn a bad situation into a blessing
turning social media followers into buyers
two most popular words used in advertising
under-promising but overdeliver
Recent Posts