Episode 21: Social Media Changes and What You Need To Know

Mar 16, 2020

Why you have to check out today’s podcast:

Know the impact of the changes in Facebook and Instagram that you should be aware of
Learn the different ranking signals that will immensely help in increasing your relevancy score

Discover the things that will hurt your relevancy score and how to avoid them

Summary

Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.

“For the people to get connected with our brand, we need to have more engaging content and remember that if they're not engaging with your posts, then Facebook will not show them more of your posts. So, engagement is one of the key things to increase your relevancy score."

- April Meese

Topics Covered:

03:33 – Decrease in Facebook and Instagram reach

05:03 – Reposting and repurposing posts

05:50 – Relevancy score and its importance

06:52 – Why it’s good to have a story and engaging content in your posts

08:16 – Ranking signals that will increase your relevancy score

09:13 – April recommends how often will you post in a day and a week

10:30 – What happens when people are commenting and saving your posts

12:40 – The golden advantage when people share your posts

14:26 – Definition of meaningful engagement

15:08 – The different Facebook activities that will hurt your relevancy score

16:58 – How to deal with Facebook statistics that says users interact with a brand looking for something in return like discounts, giveaways or freebies

20:27 – The topics to discuss inside the Boosting the Beauty Business Bottomline mini-workshop

21:45 – Recap

22:39 – Steps on how to save a post

24:14 – Best times to post on Facebook

25:55 – Increasing your followers and having a connection with them

29:03 – Ongoing Boosting the Beauty Business Bottomline mini-workshop

Key Takeaways:

“Consistency is key.” – April Meese

“If you put a post out and a few people comment on it, then that makes Facebook say, Oh, I'm going to show this to more people. And then they continue to show it to more people, and then that post starts to snowball.” – April Meese

“If your audience, potential clients, or prospects are saving your posts, that means that they want to come back to the platform again. That sends signals to Facebook and Instagram that you are creating good content. You're going to continue to bring people back to your page and back to the platform, so that is good." – April Meese

“Engagement is important and not only when they engage with your posts. But if you have your posts scheduled to go out at a certain time, I don't want you to set it and forget it. And this is hard to do. If you can go back and see any comments, you can comment right back to them like thank you so much for commenting or thank you so much for your interaction. Then that will also increase the score of that post." – April Meese

“I don't want you always to be offering discounts. But I think when you do it strategically here and there, you have brought them in on that customer journey. Then they've consumed some of your content, they've interacted with your page, sometimes you need a little something to get them to take action." – April Meese

“Increase your followers. And it's not about followers. I'd rather you have buyers than just a bunch of followers. You don't have to have tens of thousands of followers or crazy numbers, but you need to have good people that enjoy the stuff that you're putting out, and you have a connection with those clients." – April Meese

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Episode 21: Social Media Changes and What You Need To Know

Why you have to check out today’s podcast:

Summary

Stay connected with news and updates!

Stay connected with news and updates!

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