Episode 22: Katy Bramkamp on Sharing Her Experience with Elevate Program and Growing a Beauty Business

Mar 19, 2020

Why you have to check out today's podcast:

The value in having a coach from the same industry that will guide you through your business
Why it is essential to strengthening your marketing message with the right audience and time
The power in connections and having referral partners which are valuable in building your business

Summary

In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who is an industry expert and knows the ins and outs of the business very well. Tune in to this unique feature as Katie gives her first-hand experiences working with April during the program. She will also share the different strategies that she gained as she lives up to her dream of being a successful beauty business professional.

"I highly recommend having a coach and somebody that is in this industry and mainly because it makes a difference. It truly does make a difference. I would have maybe not thought that in the beginning. And I did. I tried on my own to make things happen, and I think I could have avoided a lot of expense and choices that probably weren't the best for me if I had this prior. So that's all right, though. Because now I'm on track and I'm doing exactly what I need to be doing, and I'm learning a ton."

– Katie Bramkamp

Topics Covered:

01:11 – Background of Katie as a beauty professional

02:02 – Katie talked about her passion when she was starting in the beauty industry

02:54 – A compelling advice that April gave to Katie when they met in an event

05:16 – Highly recommended tip of Katie when starting a business

06:05 – Why you should be careful on the marketing and advertising aspects of your business

07:30 – How the Elevate program helped Katie in understanding the importance of referral partners

08:03 – Why it's essential to have someone to guide in marketing and knows the business that you're in

09:16 – Struggles of Katie before joining the Elevate program

10:46 – Few lessons in the program – positioning yourself as an authority, having clarity, doing live videos and conquering the fear of judgement

13:15 – Learning the value in referral partners and joining chambers in your area

17:19 – Tightening up the marketing message to your target audience

20:53 – Katie's biggest frustrations before taking the program

24:44 – Unexpected things learned in the course

29:12 – Recap

30:32 – April's coaching style according to Katie

33:36 – Final advice from Katie

35:15 – Opening of Elevate masterclass

Key Takeaways:

"You said to me; you have to do it. You got to embrace it and do it. It helped me a lot because it made me think, okay, jump in and do it and start moving that direction because you don't even know what's going to happen at this point." – Katie Bramkamp

"I believe like God or whoever you want to say, the universe gives us a dream or puts that passion in our heart and far as I know, we got one life and that you have to go after it." – April Meese

"In school, you're not taught marketing. Marketing is a whole career on its own. And so, we are in school, and as you have this career, you're just so focused on mastering the skills or getting your skill level to be better. And when it comes to getting clients, that's something that is kind of a mystery to people. they're hoping and praying that they'll get clients in, but they don't have a system."– April Meese

"I always say with the program or with business and life in general, and it's not a get rich quick. It doesn't happen overnight." – April Meese

"If you had a few soccer balls lined up and you were trying to make a goal, if you just kicked this one a little bit and kick this one a little bit and keep this one a little bit, you don't see the progress. So, I say, pick two main things in our program. Your marketing. And then once you get that and once that's going, then you can do Pinterest and all the other shiny objects that we always want to try. But you got to stick with that one." – April Meese

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Episode 22: Katy Bramkamp on Sharing Her Experience with Elevate Program and Growing a Beauty Business

Why you have to check out today's podcast:

Summary

Stay connected with news and updates!

Stay connected with news and updates!

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