Episode 14: Five Things You Must Know Before Starting a PMU Beauty Business
Why you have to check out today’s podcast:
- Know why the permanent makeup industry is a lower barrier to entry (get started) in terms of cash flow when compared to other businesses.
- Discover why it is crucial to keep on practicing permanent makeup or whatever beauty service you are studying with models in schools.
- Learn why proper pricing includes knowing your worth but also knowing what the market will pay.
Summary
The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. For every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn new and unknown practices, and taking your business seriously to make it work. In this episode, I will discuss the significant and profound realities of how the permanent makeup (PMU) industry works and the five critical things that you must know before starting this business or any beauty business.
“It doesn't matter if you charge $9 or $997. There will be somebody that will say it's too much, and somebody will say you are undercharging. Guaranteed. So, know that no matter what you're charging, there will be people that won't pay for your services.”
- April Meese
Topics Covered:
01:09 – What inspired April to discuss the realities of how the permanent makeup (PMU) industry works
03:43 – Building a six-figure permanent makeup business while working three days a week
05:43 – The first thing that you should know before starting a permanent makeup business
09:32 – The essential things to invest in your business
15:28 – The kind of strength that is critical in starting a business
21:41 – The fourth thing to remember when starting this process and endeavor
23:33 – The fifth and most important thing to consider when starting a business
28:14 – Recap of the five things to know before starting a PMU or any beauty business
31:38 – Various training, resources, and support calls offered in the Beauty Marketing Content Club to help build your business
36:33 – More exciting bonuses in the Beauty Marketing Content Club
Key Takeaways:
“You have to have a realistic mindset of what is needed to build your permanent makeup business.” – April Meese
“Make sure you have enough money to carry your business for six months. Make sure you are prepared to have money stored up through the business, as well as you have money to invest in your business.” – April Meese
“Apprenticeship is a must.” – April Meese
“Know what you can and can't do and learn to say no.”
“Understand your location, your zoning, your licensing, your tax liabilities before you sign the lease.” – Valerie Weber
“There's a lot that you don't know. Don't just take it at face value. The more research you can do, the better.” – April Meese
“This is a business, and all business needs sales and marketing. If you don't have sales and marketing, you have an expensive hobby.” – April Meese
If you would like our free PDF "Beauty Business Checklist" then click here to get that resource https://www.aprilmeese.com/beautychecklist
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