Episode 25: Coronavirus - A Message Of Hope In Uncertain Times
Why you have to check out today’s podcast:
- Hear a message that will alleviate your fears and anxiety
- Find out what you can control that will be a big help for you and your business
- Learn how you can help your community and yourself in the process
Summary
This may not be an easy time, but certainly this is the best time to be good to ourselves and to other people around us. Everyone is experiencing anxiety and fear and now is the right time to take those emotions and channel them into something more useful and meaningful. There are still things we can do to lessen the impact this Coronavirus has brought into our lives. This episode we have today brings hope and positivity at this time. Let’s go and listen in!
“Right now, just think about, instead of thinking ‘What do I need?’, think about ‘Where am I needed?’.”
- April Meese
Topics Covered:
01:54 - The time to be sensitive and support each...
Episode 24: Is Your Beauty Business Prepared For Recession?
Why you have to check out today’s podcast:
- How not to panic and how to devise your marketing strategies so as to save expenses and still show and talk about the value of your services even when everyone is tightening his belt
- Learn about the important things to keep in mind during a recession and find out the valuable course of actions to take to help your beauty business thrive in the midst of a tough situation
- Find out strategies and proactive ways on where to find clients at a time of recession
Summary
We are at a time where we feel the onslaught of the global downturn. The fear that this big pandemic crisis is gripping us with is evident. When things like this happen, usually people take 1 of 2 approaches. First there are those that think of the worst outcome (the sky is falling down) and the other one is, those who are in denial that anything negative will happen.
This is not to sound...
Episode 23: Are You Playing to Win or Are You Playing Not to Lose?
Why you have to check out today’s podcast:
- Know the critical steps you can take if your business is struggling
- Learn why we need to change in order to help our business
- How marketing enables you to create awareness, capture your clients’ attention, connect with your clients, and convey the value of your services
Summary
In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not for your business. But the hardest part is adapting to its changes. And change is inevitable in social media. That’s why, as business owners, we also need to change, think and do things differently. Are you taking appropriate actions to meet your goals? But what if your business is struggling? Will you be able to turn it around and save it from dying?
Don’t miss this episode and find out why it becomes harder to stand out in social...
Episode 22: Katy Bramkamp on Sharing Her Experience with Elevate Program and Growing a Beauty Business
Why you have to check out today's podcast:
- The value in having a coach from the same industry that will guide you through your business
- Why it is essential to strengthening your marketing message with the right audience and time
- The power in connections and having referral partners which are valuable in building your business
Summary
In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who is an industry expert and knows the ins and outs of the business very well. Tune in to this unique feature as Katie gives her first-hand experiences working with April during the program. She will also share the different strategies that...
Episode 21: Social Media Changes and What You Need To Know
Why you have to check out today’s podcast:
- Know the impact of the changes in Facebook and Instagram that you should be aware of
- Learn the different ranking signals that will immensely help in increasing your relevancy score
- Discover the things that will hurt your relevancy score and how to avoid them
Summary
Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.
Episode 20: How to Get Past Perfectionism Procrastination
Why you have to check out today’s podcast:
- How the fear of failure and fear of being judged affects your business
- How that “mean girl” in your head affects your self-worth and how to overcome it
- Why failing can also mean that you’re learning
Summary
In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...
Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 16: Upcoming Marketing Trends for 2020
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Why you have to check out today's podcast:
- Facebook ad rules have become stricter and how you have to adapt to these changes
- The trend in "binge-ing" of content, what it means to your beauty business
- The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it
Summary
The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.
"When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...
Episode 15: The Vacation Lessons That Can Help Your Business
Why you have to check out today’s podcast:
- Why taking a vacation or just getting time to have some thinking "white space" will be an advantage to your business.
- The realities of other people's perfect Instagram photos and why it is essential to not compare yourself to them
- The substantial difference in being busy and being productive
Summary
My family and I were on vacation in Hawaii and had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and making the most of these moments. The good thing is I realized that there are valuable lessons learned from our vacation that can relate to growing your beauty business.
The truth is, it is not always a smooth journey when we are trying to grow our beauty business. We can feel overwhelmed by the bumps and curves that we encounter. At times...
Episode 14: Five Things You Must Know Before Starting a PMU Beauty Business
Why you have to check out today’s podcast:
- Know why the permanent makeup industry is a lower barrier to entry (get started) in terms of cash flow when compared to other businesses.
- Discover why it is crucial to keep on practicing permanent makeup or whatever beauty service you are studying with models in schools.
- Learn why proper pricing includes knowing your worth but also knowing what the market will pay.
Summary
The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. For every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn new and unknown practices, and taking your business seriously to make it work. In this episode, I will discuss the significant and profound realities of how the permanent makeup (PMU) industry works and the five critical things that you must know before...