Episode 23: Are You Playing to Win or Are You Playing Not to Lose?

Mar 23, 2020

Why you have to check out today’s podcast:

Know the critical steps you can take if your business is struggling
Learn why we need to change in order to help our business

How marketing enables you to create awareness, capture your clients’ attention, connect with your clients, and convey the value of your services

Summary

In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not for your business. But the hardest part is adapting to its changes. And change is inevitable in social media. That’s why, as business owners, we also need to change, think and do things differently. Are you taking appropriate actions to meet your goals? But what if your business is struggling? Will you be able to turn it around and save it from dying?

Don’t miss this episode and find out why it becomes harder to stand out in social media nowadays in getting your clients’ attention, and what you can do about it. Also, learn how marketing serves your business and decide whether your actions will make or break your business growth.

“People are not buying your service. They’re buying the transformation. And they’re buying a better life. Like we all want to be better humans. And so, that’s where we are connecting with our hearts."

– April Meese

Topics Covered:

02:18 – Why playing to win or playing not to lose your business is comparable to growing a plant

03:40 – The hard truth if your business is struggling right now

06:17 – The need for a change

07:53 – Investing for your business to speed up your long-term goals

09:59 – Why creating awareness is the first job of marketing

10:34 – Capturing your clients’ attention

11:18 – Connecting with your clients and understanding them

13:49 – Conveying the value of your service

14:52 – Recap on the parts of marketing

Key Takeaways:

“If your business is struggling right now, it is only going to get harder. Because things never stay the same. Things are always changing. And one, our beauty business is getting more competition in our industry. But also, social media is changing. It's getting harder to be seen. It's getting harder to stand out. It's getting harder to get your client's attention.” – April Meese

“We have to change. You have to think outside of the box. We have to do things differently. Sometimes you have to shake it up.” – April Meese

“Connection is key for everything. And connecting is about understanding them. And I say the heart is the emotional and then the logic.” – April Meese

“You have a signed up as a beauty business owner. You stepped up to be a beauty business owner to play big. You stepped up and said, yeah, I'm going to take on the challenge of helping people and doing it on my terms as a beauty business, and therefore that's a big challenge. So, you have to prioritize your business." – April Meese

Connect with April Meese:

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Episode 23: Are You Playing to Win or Are You Playing Not to Lose?

Why you have to check out today’s podcast:

Summary

Stay connected with news and updates!

Stay connected with news and updates!

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