Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional
Why you have to check out today’s podcast:
- The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
- What is the principle of authority influence, and how it works?
- Know how to position yourself with the marketing message that makes you the go-to professional in your area
Summary
You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals. Then with the demand for your services, you can raise your prices and choose to work less. And when you work less, you have more time for your family and loved ones. Ultimately, you establish a sustainable business that helps you enjoy your work and your life. This is the life of a successful six-figure beauty professional that I aspire my audience to be.
Join me in this another exciting episode as I share...
Episode 8: The New Changes Happening with Social Media You Should Know
Why you have to check out today’s podcast:
- The importance of getting over your fear in doing videos and what you can do about it
- Discover the various changes in Facebook that you need to know for your business growth
- Know the upcoming changes in Instagram to optimize its use as a social media platform
Summary
While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business. And as a business, they keep on changing and improving their products and services meaning the platform. As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.
Let me ask you how many times you felt confused by the changes that are happening on social media platforms? Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed,...
Episode 7: Boundaries=Self-Worth=Confidence
Why you have to check out today’s podcast:
- Discover how setting boundaries in your business and personal life will lead you to have more self-worth.
- What is self-integrity, and why is it a hard thing to do?
- Learn the actionable advice to define the situations that are crossing over the boundaries in your business and personal life.
Summary
Dealing with various factors affecting our own and business lives can be very tough and challenging. That’s why it is crucial to define your boundaries, to honor yourself, and to have self-worth. Boundaries are the limits we establish to protect ourselves physically, emotionally, and mentally. When we are clear with our limitations, we are valuing ourselves and defining our self-worth. And when we are honoring yourself and showing that we have self-esteem, our confidence will grow.
In this episode, I share my experiences and insightful advice in correlating boundaries, self-worth, and...
Episode 6: Sell or Be Sold by Grant Cardone
Why you have to check out today’s podcast:
- How are sales, aside from business affecting life?
- Know the techniques on how to deal with the negative thoughts of selling
- Learn the importance of confidently believing in your services
Summary
Sales are an absolute component in every business, and selling is a very critical skill to its success. The book that I’m currently reading entitled Sell or Be Sold by Grant Cardone details the techniques and principles that are vital to master the art of selling. The author also highlights that sales are affecting not only business, but every area of life. In this episode, I share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative thoughts about selling, and discover why it is necessary to believe and convey the value of your services. Also, find out how commitment levels affect the results you...
Episode 5: From the Mailroom to Dr. Oz TV Show - Honor Your Journey
Why you have to check out today’s podcast:
- Discover how being a fast learner and a hardworking helped April and can help you in more ways than you think.
- Learn what happened when April got the opportunity to appear on national television for the first time.
- Hear about the incredible life lessons that April shares throughout this episode and reflect on your own journey in your beauty business.
Summary
Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it? Do you feel stuck and struggling to find your purpose? Believe me, when I say, you are not alone. I have had my share of bad experiences, but what I didn’t know was those experiences prepared me for the best opportunities to come. More life lessons are around every corner in business and when they come I am ready, and that’s’ what makes success sweeter.
In this episode, I’ll talk about my story with my humble...
Episode 4: What to Consider Before Starting Facebook and Instagram Ads
Why you should check out today’s podcast:
- Build your business by learning the seven top tips to consider before starting your Facebook and Instagram ads
- Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and get clients.
- Knowing how to start these campaigns is very critical. It can make or break your marketing strategy.
In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads. I'll share the do’s and don’ts so that you can start reaching your target audience and generate more leads/sales for your business.
“It is critical in your marketing message, and definitely in your advertising to know how to speak to your clients because you do not want to waste your money. So, you have to know why you are different and how to stand out with your brand marketing message.”
- April Meese
Topics Covered:
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Episode 3: How to Combat Imposter Syndrome
Why you have to check out today’s podcast:
- Find out what imposter syndrome is and how it affects the mindset.
- Be informed on the causes of imposter syndrome.
- Learn effective ways to deal with and face imposter syndrome.
Summary
While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset. But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception. Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.
“If I put myself out there, yes, it is a little scary. But look at how...
Episode 0: Beauty Marketing Simplified Trailer
Welcome to Beauty Marketing Simplified! I'm your host, April Meese. My goal is to offer weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.
Episode 1: Introduction to Beauty Marketing Simplified
Why you have to check out today’s podcast:
- Know what drives April to start her podcast
- Discover the three top qualities that will help you achieve your dreams
- Find out how April juggles her various roles in life and yet became very successful in each of them
Hello love, welcome to our very first episode! I am excited, thrilled and delighted that you join me today. To mark this momentous event, let me share with you my mission, passion, and a glimpse of my journey as a daughter, mom, career woman, and entrepreneur. This is just the beginning of another long journey ahead, and I’m looking forward that you’ll join me throughout. I'll be offering weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business. I'll hope you'll enjoy this first episode as much as I do.
“I believe to my core in kindness, resourcefulness,...
Five things PMU & Microblading Artists Need to Do to Make an Impact
Five things PMU & Microblading Artists Need to Do to Make an Impact
We all have a million and two hats that we're wearing. We are running our businesses, we are doing the marketing, we're customer service, sometimes we're the maid service. You know, we gotta clean, we're gonna do all of these things. But I'm gonna give you five things that are gonna make an impact on your business and again, this is just really geared to growing your business. Sound good?
First, we will classify microblading artists into two groups:
(a) Those who have good steady clients that are coming in, and are overwhelmed, trying to balance it and scale and uplevel
(b) Those who are in the beginning stage and are just struggling to make a name for themselves and to get their brand out there
Kind of really stand out in what's becoming an increasingly crowded market. So you're either in those two groups. People classified under Group number A are those just starting out, and they really want to get their...