Episode 6: Sell or Be Sold by Grant Cardone

Sep 26, 2019

Why you have to check out today’s podcast:

How are sales, aside from business affecting life?
Know the techniques on how to deal with the negative thoughts of selling
Learn the importance of confidently believing in your services

Summary

Sales are an absolute component in every business, and selling is a very critical skill to its success. The book that I’m currently reading entitled Sell or Be Sold by Grant Cardone details the techniques and principles that are vital to master the art of selling. The author also highlights that sales are affecting not only business, but every area of life. In this episode, I share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative thoughts about selling, and discover why it is necessary to believe and convey the value of your services. Also, find out how commitment levels affect the results you want for your business.

“We have to change our mindset about sales and our commitment to grow our business. Because when your commitment level changes, so do your results. So does your success. Your success is in direct proportion to the strategies that you employ in your business, your mindset, and your commitment to action.”

- April Meese

Topics Covered:

02:07 – The first takeaway from the book is on how changing your mindset is essential in growing your beauty business

04:07 – April talks about selling as a way of life in Chapter One in the book

06:06 – The second takeaway is detailing the importance of selling yourself first without arrogance and self-righteousness

09:38 – Why sales are not about money and understanding that sales are about an exchange of value is the third takeaway

12:38 – The fourth takeaway discussing the reason why sales are about finding the need of the people and serving it to them

13:47 – How changing your mindset about sales and committing to growing your business will lead you to success is the fifth takeaway

15:49 – Recap of the five takeaways

17:33 – April invites the listeners to look out for the launch of her signature and re-branded program in October called Elevate

Key Takeaways:

“No business owner can build a business without understanding the critical element of selling.” – April Meese

“We are in a beauty business, and we have to persuade others of the benefits and help them understand the transformation. And that's really what selling is about. It's not about being pushy, it's just about showing others the true value of the service.” – April Meese

“You have to truly believe in your services. You have to be confident, not arrogant, and not self-righteous, but you need to believe that you have the solution for your client.” – April Meese

“Most buyers would rather pay more and make the right decision than pay less and make a mistake.” – April Meese

“The art of selling is to convey to the client that buying your services is the right decision and that you are the right professional for them.” – April Meese

“If you are someone that has a negative view about money or tends to feel a certain way about spending money, then, it will be hard to convince others to spend money on your services.” – April Meese

“Remember money is considered currency and currency means that it comes and it goes and there's a flow to it. So, if you're holding on tightly to it, it might be hard to convince others to let go of their money to pay for your services.” – April Meese

“Money mindset or issues around money and concerns around money - it's a mental game because our world is abundant. There is not a shortage issue. It's that abundance is all around us. And so, we need to look at that abundance and start to change our mindset about money and realize that sales are not about the money.” – April Meese

“I always say learners are earners, but action takers are the real moneymakers.” – April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

Resources Mentioned:

Sell or Be Sold by Grant Cardone

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Episode 6: Sell or Be Sold by Grant Cardone

Why you have to check out today’s podcast:

Summary

Stay connected with news and updates!

Stay connected with news and updates!

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