Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional

Oct 25, 2019

Why you have to check out today’s podcast:

The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
What is the principle of authority influence, and how it works?
Know how to position yourself with the marketing message that makes you the go-to professional in your area

Summary

You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals. Then with the demand for your services, you can raise your prices and choose to work less. And when you work less, you have more time for your family and loved ones. Ultimately, you establish a sustainable business that helps you enjoy your work and your life. This is the life of a successful six-figure beauty professional that I aspire my audience to be.

Join me in this another exciting episode as I share with you the qualities that differentiate a struggling beauty practitioner from a six-figure beauty professional. I will also reveal how powerful is the principle of authority and how it influences humans to say yes. You’ll also learn how positioning yourself with your marketing message makes you stand out and be the go-to professional in your area. I go deep to teach all this and more in my six-week program called Elevate that will help you effectively increase your income and impact with less stress, but it this episode you get to understand the "why" it is important in your business.

“Think about you want to stand out with your brand, and you want to stand out in your business. This is positioning with your marketing message. It's about effectively communicating the specific value that you uniquely bring to your ideal client that they want most.”

- April Meese

Topics Covered:

02:15 – The qualities that differentiate the struggling beauty practitioner from a successful six-figure beauty professional

06:13 – April talks about the principle in the power of authority influence and how it works

08:17 – Sharing a traumatic family story wherein their decision was influenced by an authority

11:01 – A funny short story referenced in the book Influence: The Psychology of Persuasion by Dr. Robert Cialdini which depicts how we follow instructions from an authority

13:23 – Why Starbucks and Apple Computers are perceived as the go-to brands in their industries

14:58 – How positioning with your marketing message makes you stand out in your business

15:43 – Level up your business through a six-week program called Elevate that will help you become the go-to stand out beauty professional in your area

Key Takeaways:

“A tactic without a strategy or a system just becomes another item on our to-do list.” – April Meese

“Authority principle is about the power to judge someone with perceived authority with a favorable bias. It's a psychology of compliance. It's what influences humans to say yes and influence works.” – April Meese

“It doesn't mean that your skills are the absolute best, which they could be, but it just means that you are the best choice.” – April Meese

“People have done studies that said other brands are more effective or efficient or have better quality, but it doesn't matter because people still will do everything for these brands because they are perceived as the go-to in their industry.” – April Meese

“We can always put ourselves on the comparison scale, but instead of being about who's better in terms of skills and services, focus on how you are different from the competition, that's like the sweet spot, right?” – April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

Connect with April Meese:

Resources Mentioned:

Influence: The Psychology of Persuasion by Dr. Robert Cialdini

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Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional

Why you have to check out today’s podcast:

Summary

Stay connected with news and updates!

Stay connected with news and updates!

You're almost to greatness!