Episode 8: The New Changes Happening with Social Media You Should Know

Oct 14, 2019

Why you have to check out today’s podcast:

The importance of getting over your fear in doing videos and what you can do about it
Discover the various changes in Facebook that you need to know for your business growth
Know the upcoming changes in Instagram to optimize its use as a social media platform

Summary

While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business. And as a business, they keep on changing and improving their products and services meaning the platform. As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.

Let me ask you how many times you felt confused by the changes that are happening on social media platforms? Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed, business page, and also changes in Instagram likes, hashtags, stories, and so much more.

Are you also struggling to do videos? Well, you are not alone. Even celebrities experienced it. And the good thing is you can find ways to get over it. Remember that when people see you on video, you are creating a deeper connection with your audience. In this episode, I’ll also share with you several statistical data to help you conquer this fear and get you started doing videos.

“The updates for both Facebook and Instagram platforms means that we need to be smarter with our marketing. We need to be more intentional in the way we show up. We can't just dial it in. We want to always think about connecting and talking with our clients.”

- April Meese

Topics Covered:

01:33 – April talks about the fear of judgment in doing live videos

02:40 – Statistics on how many viewers remember a call to action when watching a video

03:23 – Advice to a listener when she felt silly and didn’t know where to look when doing a video

04:50 – Why buyers are skeptical of advertisement these days

05:58 – More statistical data that will help the listeners get over their fear of live videos

11:12 – The changes that we’ll see in our Facebook’s Newsfeed

16:10 – The changes in the business page on Facebook

19:29 – The changes in getting Instagram likes aiming for more meaningful connections

20:23 – April explains what an algorithm is and how it works

23:09 – Why video gets the more engagements

24:08 – Recommended apps to include subtitles on videos

26:00 – The importance of branded hashtags

26:54 – Why Instagram Stories are huge and popular

29:43 – Popular business vs. profitable business

31:37 – April advises why you shouldn’t use the same hashtags

36:42 – The reason why vertical videos do better than those in landscape format

38:28 – Changes that are happening in Facebook groups

38:56 – How people can pay you while doing a live video

39:45 – Why boosted posts, and videos have a lower sales conversion

40:46 – April invites listeners to the re-launching of her signature course Elevate and her free masterclass that can help you grow your beauty business

Key Takeaways:

“If they can build a connection with you, then they will start to get to know you and trust you and like you, and then it's more likely that they'll come in for a service. Never underestimate what it takes to get someone to commit to buying your services.” – April Meese

“Ads can be a hit or miss. I'm not against ads. I do ads. But I think that you need to have your marketing message on point. You need to have your follow-up strategy. You need to have a way to nurture those clients.” – April Meese

“If you have a business, that means you need to be on Instagram.” – April Meese

“It's super important for your clients to connect with your business page because as they connect with your business page, they'll see more of your posts. The more they see your posts, the more touches you have.” – April Meese

“You should have hashtags for every product if you're trying to sell. And you have hashtags for your top three services or your top three products that you want to promote.” – April Meese

“Video gets six times the reach of a regular post. The more people see it, the more people engage with it.” – April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 8: The New Changes Happening with Social Media You Should Know

Why you have to check out today’s podcast:

Summary

Stay connected with news and updates!

Stay connected with news and updates!

You're almost to greatness!