Episode 4: What to Consider Before Starting Facebook and Instagram Ads
Why you should check out today’s podcast:
- Build your business by learning the seven top tips to consider before starting your Facebook and Instagram ads
- Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and get clients.
- Knowing how to start these campaigns is very critical. It can make or break your marketing strategy.
In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads. I'll share the do’s and don’ts so that you can start reaching your target audience and generate more leads/sales for your business.
“It is critical in your marketing message, and definitely in your advertising to know how to speak to your clients because you do not want to waste your money. So, you have to know why you are different and how to stand out with your brand marketing message.”
- April Meese
Topics Covered:
01:45 – April details the 1st thing to consider before starting a Facebook and Instagram ads
02:20 – 2nd consideration in knowing your audience
04:21 – 3rd consideration in targeting your market
05:29 – 4th consideration in testing with a budget
09:13 – 5th consideration in crafting a plan
12:46 – 6th consideration in creating a follow-up strategy
16:37 – 7th consideration in having patience
18:15 – Episode recap
Key Takeaways:
“The tip of the iceberg is who you are and who you serve.” – April Meese
“People want a response, and they expect a response sooner, so even having it (messaging) automated sometimes can save the client from leaving your business.” – April Meese
“When you are running Facebook ads and Instagram ads, there's a lot that goes into it. You have to have kind of a scientific mind in that you want to figure out what works. Look at it as an experiment, and then you can look at the different parts of the budget breakdown.” – April Meese
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.
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