Episode 1: Introduction to Beauty Marketing Simplified
Why you have to check out today’s podcast:
- Know what drives April to start her podcast
- Discover the three top qualities that will help you achieve your dreams
- Find out how April juggles her various roles in life and yet became very successful in each of them
Hello love, welcome to our very first episode! I am excited, thrilled and delighted that you join me today. To mark this momentous event, let me share with you my mission, passion, and a glimpse of my journey as a daughter, mom, career woman, and entrepreneur. This is just the beginning of another long journey ahead, and I’m looking forward that you’ll join me throughout. I'll be offering weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business. I'll hope you'll enjoy this first episode as much as I do.
“I believe to my core in kindness, resourcefulness, and courage. Those are the three top qualities. There are family values and the top qualities that will help you and anyone live an amazing life.”
- April Meese
Topics Covered:
01:23 – April shares her goals in doing this podcast
02:13 – Narrating how her mom struggled to be a single parent to her and how the lessons developed her viewpoint on things
03:26 – How she was introduced to the spa world
04:32 – How the economic crisis in 2008 led her to start her own business and be successful in it
06:15 – Putting up her other passion projects in California
Key Takeaways:
“Just like my mom, I struggled to find my way. But I recognized that when you want something, and I mean really want something bad enough, you'll find a way. And when you don't, you find an excuse.” – April Meese
“No one should do it alone.” – April Meese
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula
Connect with April Meese:
Full Episode Transcription:
(Note: This transcript was created using Temi, an automated transcription service. Please bear with us if you found any transcription or grammatical errors.)
April Meese: Growing your beauty business doesn't have to be overwhelming. It's all about mastering a few key strategies and systems to save you time. Welcome to Beauty Marketing Simplified! A podcast dedicated to helping you on your entrepreneurial journey. I'm your host, April Meese. I'm a permanent cosmetic artist that belt my six-figure business while only working three days a week and raising twin toddlers. I'm here to tell you it is possible for you too. With a background in Spa marketing, it's my mission to help women worldwide get more profits while pursuing their passion and purpose. Let's transform your beauty business for more income and less stress starting right now.
April Meese: Well, hello, love! Welcome to the first episode of Beauty Marketing Simplified podcast, and I'm so excited you're here. My mission is improving lives, one beauty business at a time, and now I am extending that to improving lives one podcast at a time. And I wanted to just give you a little introduction to what to expect from the Beauty Marketing Simplified podcast. Other than what the name suggests, my goal is to offer weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business, if you're up for that! And again, who am I? I'm April Meese. And for all of those that are new to me, I'm excited that we can connect, and welcome! Thanks for being here. And now something you should know about me, other than I'm a twin mama that knows how to rock some dry shampoo on three-day-old hair, I believe to my core in kindness, resourcefulness, and courage. Those are the three top qualities. There are family values and their top qualities that will help you and anyone live an amazing life.
April Meese: I actually learned this from a lovely lady named Brenda who has the energy of the Energizer bunny, like literally a battery pack somewhere stuck inside of her. She lives in Texas, and she was born in a small town in Ohio. And at the age of 20, she found herself as a single parent to a newborn on government assistance. But she decided to work at the welfare office because she didn't believe in just relying on a handout, and she was driven to change her life for the better. And that beautiful lady was and is my mom. She leads by example. She rarely meets a stranger. And listen, she can squeeze every penny out of a dollar. She will find a way to make things happen. And so that's where I learned those lessons from. She remarried, and I grew up to parents with those same working-class values, and I appreciate that. And don't worry, I will fast forward past my college years, but I just want to tell you that's where I'm coming from.
April Meese: That's my viewpoint on things. And now let me tell you, my first introduction to the spa world was actually doing spa marketing and I worked at the spa, Dr Cooper Institute in Dallas. Later, I became an aesthetician and I moved to New York City, where I worked for a renowned dermatologist, and I worked in his office and also as an international educator. So I don't know about you, but I love continuing to learn new skills. And I'm guessing that if you're here listening, you probably also always working on some type of personal or business development. But in 2005, I went to California, and I trained to become a permanent makeup artist. Now let me add a little side note that no one, and I mean almost no one understood what permanent cosmetics was all about, which made meeting new people very interesting because of the look on their face when I would tell them what I did for a living and that the makeup is basically applied like a tattoo with a needle to the eye.
April Meese: Well, that was just priceless. But anyway, there was an economic collapse in 2008 and subsequently, I was let go from the dermatologist's office, and that gave me a chance to open up my own business called Enhancing Beauty. And this is where the story gets juicy. Because what I'm about to share was one of my proudest accomplishments behind the birth of my girls as a solo entrepreneur. I grew that business to a successful six-figure business while only working three days a week. And here's what's even better. I did it while raising twin toddlers with a husband that travelled four out of five days a week. That chokes me up to say it, but I say it not to brag because I am not any type of superwoman type. In fact, my list of insecurities is probably just as long as the next person.
April Meese: But I say it to let you know that it's possible for you too. And for the longest time I never even thought it was possible. I, just like my mom, struggled to find my way. But I recognized that when you want something, and I mean really want something bad enough, you'll find a way. And when you don't, you find an excuse. Now that's not my expression, but I heard it. I love it. And that's a #preaching for those in the back. And now, how does all this relate to you? Well, I'm passing along what I've learned from all of my challenges, the failures, the triumphs, the setbacks, and everything in between to help you on your journey. And my family recently moved to California. So this is where I've put my two passions, the beauty business and the marketing together. And we've started new adventures here, and I now do coaching and online classes for the beauty industry.
April Meese: I have the Beauty Marketing Content Club, which is our membership and my signature next level program. And now we have the Beauty Marketing Simplified. So this podcast is for those beauty professionals who want to increase your profits while fulfilling your purpose. And my team and I, because you'll frequently hear me say that no one should do it alone. Even if you just have one VA or a friend that helps from time to time, definitely get some support. But we are committed to bringing you relevant and insightful episodes. And so we would love to hear from you about any topics that you want us to discuss, any struggles that you're facing. And yeah, we want to hear from you. So you know that connections and your reviews are what's really important to us when you subscribe to the podcast. That's awesome. The reviews are the real lifeblood of any podcast. And so, we would consider you our best friend if you took two minutes and left an honest review, and also let us know, reach out to us on Facebook, or our website, and let us know what topics you would like us to cover. And so, we look forward to helping you on your journey and bringing you information that you need. And so with that, I will sign off with grit and grace, hugs and high fives. I'll talk to you soon.
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.