Episode 27: Sustaining Your Beauty Business
Why you have to check out today’s podcast:
- Come up with an action plan in to sustain your business and glimpse the two most important things to focus on during tough times
- Learn about the do’s and don'ts in running your business at this challenging time
- Become more familiar with The Beauty Marketing Content Club and how it can help you build your business
Summary
Having your own business requires an extra amount of your effort, time, and focus regardless of what's going on in the world. Think of this pandemic and quarantine as an even greater call to action to drive your business forward. A reactive mindset is not the solution to all of this uncertainty; rather, being proactive will help sustain your business and lead it to success. Your clients and customers need your presence, and marketing is the key to maximizing your influence. Thinking outside the box and coming up with new marketing strategies and techniques is essential to the growth of your...
Episode 26: The Five "R's" You Should Do For Your Beauty Business Now!
Why you have to check out today’s podcast:
- Find new ways to connect and support one another in such uncertain times
- A plan of action for our business to continue without being insensitive to others' plights
- Learn about the needed five "R's" to navigate our difficult situation
Summary
We're encountering a new normal where uncertainty is commonplace, but there is still so much that we can do for ourselves, our businesses and each other to combat this negativity. There is so much positivity and we must support and connect with each other to fill in any gaps and help when needed. No one has all of the answers to what is happening, but the resilient human spirit in all of us remains steadfast and helps us cope during this challenging time. We can come out of this stronger and more ready to grow with each other's help.
This episode focuses on how to find resources, create an action plan, and encourage you to nurture your business as well as our customers who are...
Episode 25: Coronavirus - A Message Of Hope In Uncertain Times
Why you have to check out today’s podcast:
- Hear a message that will alleviate your fears and anxiety
- Find out what you can control that will be a big help for you and your business
- Learn how you can help your community and yourself in the process
Summary
This may not be an easy time, but certainly this is the best time to be good to ourselves and to other people around us. Everyone is experiencing anxiety and fear and now is the right time to take those emotions and channel them into something more useful and meaningful. There are still things we can do to lessen the impact this Coronavirus has brought into our lives. This episode we have today brings hope and positivity at this time. Let’s go and listen in!
“Right now, just think about, instead of thinking ‘What do I need?’, think about ‘Where am I needed?’.”
- April Meese
Topics Covered:
01:54 - The time to be sensitive and support each...
Episode 24: Is Your Beauty Business Prepared For Recession?
Why you have to check out today’s podcast:
- How not to panic and how to devise your marketing strategies so as to save expenses and still show and talk about the value of your services even when everyone is tightening his belt
- Learn about the important things to keep in mind during a recession and find out the valuable course of actions to take to help your beauty business thrive in the midst of a tough situation
- Find out strategies and proactive ways on where to find clients at a time of recession
Summary
We are at a time where we feel the onslaught of the global downturn. The fear that this big pandemic crisis is gripping us with is evident. When things like this happen, usually people take 1 of 2 approaches. First there are those that think of the worst outcome (the sky is falling down) and the other one is, those who are in denial that anything negative will happen.
This is not to sound...
Episode 23: Are You Playing to Win or Are You Playing Not to Lose?
Why you have to check out today’s podcast:
- Know the critical steps you can take if your business is struggling
- Learn why we need to change in order to help our business
- How marketing enables you to create awareness, capture your clients’ attention, connect with your clients, and convey the value of your services
Summary
In social media marketing, there are countless strategies that you can discover. The challenging part is figuring out what will work and what will not for your business. But the hardest part is adapting to its changes. And change is inevitable in social media. That’s why, as business owners, we also need to change, think and do things differently. Are you taking appropriate actions to meet your goals? But what if your business is struggling? Will you be able to turn it around and save it from dying?
Don’t miss this episode and find out why it becomes harder to stand out in social...
Episode 22: Katy Bramkamp on Sharing Her Experience with Elevate Program and Growing a Beauty Business
Why you have to check out today's podcast:
- The value in having a coach from the same industry that will guide you through your business
- Why it is essential to strengthening your marketing message with the right audience and time
- The power in connections and having referral partners which are valuable in building your business
Summary
In this episode, we feature an Elevate student – Katie Bramkamp as she narrates her journey in her beauty business. Katie had her share of struggles in finding clarity and direction, taking action and connecting with authority partners. The Elevate masterclass program helped her business tremendously through lessons that advantageously worked with her goals. An added factor is to have a coach who is an industry expert and knows the ins and outs of the business very well. Tune in to this unique feature as Katie gives her first-hand experiences working with April during the program. She will also share the different strategies that...
Episode 21: Social Media Changes and What You Need To Know
Why you have to check out today’s podcast:
- Know the impact of the changes in Facebook and Instagram that you should be aware of
- Learn the different ranking signals that will immensely help in increasing your relevancy score
- Discover the things that will hurt your relevancy score and how to avoid them
Summary
Nowadays, social media plays a massive role in the marketing strategies of every business. That’s why it is imperative that we understand, study and strategize how to utilize these social media platforms like Facebook and Instagram. This episode is loaded with in-depth and vital information that can guide you with the recent changes in social media. By learning these changes, you’ll maximize the use of these tools that will help you to connect with your potential clients and eventually give positive and progressive results for your beauty business.
Episode 20: How to Get Past Perfectionism Procrastination
Why you have to check out today’s podcast:
- How the fear of failure and fear of being judged affects your business
- How that “mean girl” in your head affects your self-worth and how to overcome it
- Why failing can also mean that you’re learning
Summary
In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...
Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 18: The Two Forgotten Marketing Must-Haves
Why you have to check out today’s podcast:
- Know the compelling reason why you need a marketing budget
- Why it is crucial to treat your marketing as an investment and not an expense
- Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy
Summary
Marketing has evolved over the years. Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention. As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming. How should I connect with them? How can I make my marketing message stand out from the rest? What strategies should I use to convert them into buying customers? Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan. This episode will guide you to...