Episode 27: Sustaining Your Beauty Business

May 13, 2020

Why you have to check out today’s podcast:

Come up with an action plan in to sustain your business and glimpse the two most important things to focus on during tough times
Learn about the do’s and don'ts in running your business at this challenging time
Become more familiar with The Beauty Marketing Content Club and how it can help you build your business

Summary

Having your own business requires an extra amount of your effort, time, and focus regardless of what's going on in the world. Think of this pandemic and quarantine as an even greater call to action to drive your business forward. A reactive mindset is not the solution to all of this uncertainty; rather, being proactive will help sustain your business and lead it to success. Your clients and customers need your presence, and marketing is the key to maximizing your influence. Thinking outside the box and coming up with new marketing strategies and techniques is essential to the growth of your business.

At a time like this, it pays off to consider all of your options-- don't immediately give in to emotional discounts! This episode provides tools for you to think outside the box and step up your marketing strategies so that you can reach that long-term goal you set out to complete.

“You want to choose the peace over panic and planning overreacting.”

- April Meese

Topics Covered:

01:54 - The need for a plan of action to keep your business going in this challenging time

04:14 - April's advice on booking appointments and raising prices

06:15 - Be proactive and prioritize your business growth

07:57 - Why you need to continue marketing at this time and the reality of what's happening in your business

09:52 - What you need to keep in mind to sustain your business. What to do if you decide to pivot

11:15 - What is your marketing budget and why you need to have one

12:29 - Ways on how to step up your marketing skills

13:23 - What does it mean when April says "Don't be reactive at this time"

17:06 - The reason why you should not be charging your services half the price or on deep discounts

19:53 - How to build your business long term and different ways to build awareness for your business and still serve

21:17 - Don't get caught up in emotional discounting, there are ways you can offer emotional support

25:35 - What's in it for you in the Beauty Marketing Content Club

26:27 - The Beauty Marketing Content Club five stages of success path

28:25 - What is inside the Beauty Marketing Content Club package that helps you build your business

Key Takeaways:

“When we talk about prioritizing your growth, you know that things that create a business in your business are important. And what are those two things? Marketing and sales.” - April Meese

“So you have to show up in the good times and in bad times.” - April Meese

“The seeds that you're planting today, then you can reap that harvest down the road. But if you're not planting the seeds, now hear me out on this. You can't expect a full garden. You cannot expect to have a full book of appointments if you're not planting those seeds.” - April Meese

“Touch base with your audience, also rest. Absolutely. Those are the things that we need to do.” - April Meese

“To sustain your business you need to have that marketing plan and you need to be proactive. If you decide to pivot, whatever you decide to pivot, you're going to then have to market that as well.” - April Meese

“Don't be reactive and run a fire sale of 50% off. The reason I say this is because this will hurt your business long term.” - April Meese

“You have to look at discounts and use them strategically.” - April Meese

“There are ways to do things without always going to the go-to discount. You can't give from an empty cup. If you continue to run your business this way, you will have an empty cup.” - April Meese

“Create and commit to that marketing plan and that's going to allow you to consistently show up and connect with your clients.” - April Meese

“Thinking outside of the box, thinking about different ways to mix up what you offer and add value to it.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 27: Sustaining Your Beauty Business

Summary

Stay connected with news and updates!

Stay connected with news and updates!

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