Episode 40: Marketing is a Discipline that Determines your Business Growth
What you will learn from this episode:
- Learn about the strategy of Persuasion and Influence
- Find out what are the important C’s to consider in crafting a compelling marketing message
- Learn about what goes into an effective marketing strategy
Summary
In whatever economy the world is in there is one key to business success and that is marketing. If you have effective marketing, sales become easy. More than the skills we have, we need to know how to attract the right customers. And more than the tactics of posting on social media and on our website, we need to learn about the strategy of persuasive influence. Let it be communicated to clients that we are the clear and only path towards the solution to their problem.
In order to come up with effective marketing, we need to keep the following in mind. First, learn to captivate them, get their attention so we can tell them the rest of our story and the services that we offer, and let them take action. Secondly,...
Episode 39: Positioning your Beauty Business for Sales
Why you have to check out today’s podcast:
- Learn how to increase sales with social proof
- Discover effective ways to ramp up your social proof
- Learn how to leverage reciprocity to increase sales
Summary
For our business to be successful we need to have sales. To have sales we need to work on our marketing. And increasing social proof builds up our marketing and helps us with sales.
With all the fake news surrounding us these days, people are cynical about advertisements. That’s why getting testimonials helps us do the job of getting sales for our business. It addresses objections because of the benefit experienced by using a product or service. It builds our authority and credibility and the more we have it, the easier marketing becomes. Look for quality and variety when it comes to social proof. Be mindful when asking for a review. The ideal time to ask your...
Episode 38: How to Get More Time and Freedom!
Why you have to check out today’s podcast:
- Discover about an efficient strategy to operate your beauty business
- Learn why you are your own beauty business’ bottleneck and what you can do about it
- Find out an effective documentation process to help you determine which tasks you need to hire someone for
Summary
When you first start your business, you're wearing all the hats and doing everything yourself. As your business grows, there is a need to delegate these tasks so you can focus more on scaling your business. This is where outsourcing is necessary.
You may think you’re the only one who knows everything you do in your business and that you can’t afford to hire somebody else to do it for you. But the reality is you can actually hire someone who is competent and knows their way around what you do. I promise, this will save you time and...
Episode 37: Understand Why and How to do Your Marketing
Why you have to check out today’s podcast:
- Learn about how valuable marketing is in your business
- Find out the two parts of marketing you need to focus on
- Discover about the massive value repetition has in your marketing
Summary
Repetition is big in marketing. Why do many brands advertise? Because marketing is creative and repetitive. To create a more memorable and good feeling about one's product or service, big brands launch slogans. Powerful slogans get stuck in our minds and for years, people will still remember them.
But there has to be something more than a slogan because, in itself, it is not enough. Your brand's value must be conveyed. This is where the two parts of marketing come in. The strategic and tactical parts. It is good to have your website, do Facebook ads, social media posts, trade shows, and what have you- this is the tactical part.
Then there is your...
Episode 36: How to Get More Time Back in Your Business!
Why you have to check out today’s podcast:
- Learn about why you need to outsource
- Learn how to know which tasks to delegate and outsource
- Learn why you need to delegate now and not later
Summary:
When you first start your business, you're wearing all the hats and doing everything yourself. As your business grows, there is a need to delegate these tasks so you can focus more on scaling your business. This is where outsourcing is necessary.
You may think you’re the only one who knows everything you do in your business and that you can’t afford to hire somebody else to do it for you. But the reality is you can actually hire someone who is competent and knows their way around what you do. I promise, this will save you time and money.
You can actually make a list of all that you do in your business and ask yourself key questions like: Is this making...
Episode 35: You Have A Moral Responsibility To Tell Your Story!
Why you have to check out today’s podcast:
- Learn why you need to tell your own story that impacts and connects with your audience
- Find out why you need to show up and tell your story consistently
- Find out how to create and craft your story that compels your audience to take action leading to their transformation
Summary
Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it?
Telling your story plays an important role in impacting your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates with their pains, fears, and struggles, people will buy your products or services.
As beauty professionals, you have a unique calling in this world. You act as a therapist to your...
Episode 34: 3 Must-Haves for Your Marketing Message
Why you have to check out today’s podcast:
- Learn how to use persuasion to send a compelling message and let your prospects see the value of your product or services for them to take action without being sale-sy
- Discover the rapport-building strategies of influence to pull in a consistent flow of right clients for your business’ sustainability
- Learn how to connect with clients and with your marketing message to get the right clients at your doorstep
Summary
Business sustainability matters. And for this reason our marketing matters too. Having low prices or discounts aren't enough when it comes to attracting the right clients. Long-term success is our goal and for this to be viable we have to work on improving our marketing message. Our message has to be dialed into the hearts and...
Episode 33: Leveraging Your Time And Money
Why you have to check out today’s podcast:
- Learn how to maximize your time and money for your business to scale up
- Discover the key benefits of leveraging technology - helpful apps and tools available to help you save so much time to focus more on important money-making tasks
- Learn how to leverage other people's knowledge and skills to speed up the process to save you time and make more money
Summary
If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, we need to maximize resources so our business can thrive. You can always charge additional fees for PPEs that clients would be using when they get services done, as well as, other sanitation and disinfecting measures you will put in place. You might be worried you are “nickel and...
Episode 32: Should You Sell Now Or Not?
Why you have to check out today’s podcast:
- Find out why you should stop selling out of guilt and fear
- Learn about what you can and should do if you decide to open your beauty business at this time
- Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime
Summary
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.
If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...
Episode 31: How To Manage Expectations
Why you have to check out today’s podcast:
- Learn what constitutes a realistic expectation both short-term and long-term
- See the importance of communication and how to be sensitive to clients’ expectations of your business
- Learn to understand consumers’ behavior and incorporate them into your renewed business expectations
Summary
If we are going to pull through this crisis, we must work together to adjust our expectations. Be honest and transparent with your clients. Communicate your position and share some of the changes you have had to make as a result of this pandemic. We're all in this together, so communicating effectively will help bridge some of the gaps and insecurities running rampant right now.
When you're setting expectations for yourself, know that you cannot please everyone. One person can surely make an impact, but one person cannot do it ALL. We are in a new normal now, which makes it necessary to adjust our expectations since...