Episode 35: You Have A Moral Responsibility To Tell Your Story!

Jun 29, 2020

Why‌ ‌you‌ ‌have‌ ‌to‌ ‌check‌ ‌out‌ ‌today’s‌ ‌podcast:‌

Learn why you need to tell your own story that impacts and connects with your audience

Find out why you need to show up and tell your story consistently

Find out how to create and craft your story that compels your audience to take action leading to their transformation

Summary‌

Why do you think people buy sports memorabilia? Why do they follow a sports team and buy hats, shirts, with their favorite team’s logo on it?

Telling your story plays an important role in impacting your audience. It has to be full of empathy since your story has a way of connecting with people. When you put out a message that resonates with their pains, fears, and struggles, people will buy your products or services.

As beauty professionals, you have a unique calling in this world. You act as a therapist to your clients and what better way to do your part than spreading your message to reach more people to help with their transformation. Since you have a unique way of serving people, you have the moral obligation to show up to tell your story- repeatedly and consistently. That way you will start to build your audience, it may be small at first, but that’s how things start.

In addition to telling your story, you want to compel them to take action on your solution so they can start their transformation. You’ve got to be able to reframe the way you think about selling because selling is serving and this has to be communicated in your story.

“Every leader inspires an audience with their story. And the next thing that they do is they get them to take action. So it's not enough to just tell your story. You've heard me say, ‘transformation comes with a transaction’, they need to take some type of action.” - April Meese

Topics Covered:

01:05 - Why you need to tell your story, what is it about telling your story

04:21 - Why it has to be your own story and what is it all about

07:00 - Have empathy in your story, let your clients feel understood

08:44 - Telling your story is sharing your mission

09:40 - The need to put your fears aside to connect with people

11:04 - Repetition is key, why you need to tell your story over again

11:57 - Putting personality into your brand

13:54 - Your moral obligation to tell your story to your audience

14:20 - Inspiring with your story and getting them to take action

15:37 - Why free isn't always better

18:26 - The reason behind why people buy your products or services

19:35 - Overcoming the challenge of telling your story

19:52 - A recap

21:36 - What's in the Elevate Program

21:57 - Upcoming opening of the Elevate Program and what's in it for you

Key Takeaways:

“Seth Godin, a marketing genius says that a leader must connect with their audience and give them something to do for the betterment of themselves, meaning that you need them to take action.” - April Meese

“I always say that you have to reframe the way you think about selling because selling is serving. And you need to be selling them something so that they can have that transformation.” - April Meese

“This is when we are connected with a brand when we're connected with the story. This is why people get into sports memorabilia. This is why people follow a team and they're super involved with that sports team.”  - April Meese

“Your story is about your journey. So it's also about your unique experiences of how you got into the beauty business but also how you solve the problem, why you were called to have this beauty profession to be a beauty professional, to go into this field, your unique problems that you've had, the unique pain that you've had.”  - April Meese

“You also must have empathy in your story. So many times, we want to be understood. Somebody said, seek to understand more than to be understood that you should want your clients to feel understood.”  - April Meese

“If you know you have a gift, if you know that you have a way to help people, that is your mission to impact lives, then you need to build an audience because don't you want to help as many people as possible?”  - April Meese

“You need to be telling that story over and over again.” - April Meese

“Sometimes we have that imposter syndrome of who am I to tell my story, but people need to hear it and feel connected to you.” - April Meese

“For whatever reason people buy, the important thing is that you show up in an authentic way telling your story so that they can buy from you so that they can purchase. It starts by connecting with you.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF  https://www.aprilmeese.com/client-attraction-formula

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Episode 35: You Have A Moral Responsibility To Tell Your Story!

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