Episode 33: Leveraging Your Time And Money

Jun 18, 2020

Why you have to check out today’s podcast:

Learn how to maximize your time and money for your business to scale up

Discover the key benefits of leveraging technology - helpful apps and tools available to help you save so much time to focus more on important money-making tasks

Learn how to leverage other people's knowledge and skills to speed up the process to save you time and make more money

Summary

If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, we need to maximize resources so our business can thrive. You can always charge additional fees for PPEs that clients would be using when they get services done, as well as, other sanitation and disinfecting measures you will put in place. You might be worried you are “nickel and diming” them but what you don’t realize people already understand the state we are in as other businesses are also doing the same thing and they are aware that these changes are happening.

You can use traditional ways of leveraging money by putting it in stocks, real estate, IRAs, and a lot more. And for your beauty business, since you have clients who already booked with you during lockdown as well as those who booked after, prioritization is what you should think about. How do we leverage money here? One idea that you may want to try is having a VIP day for your customers where they pay more for having access to you on a Saturday, the most in-demand day. Similarly, Disney World has a fast pass for those who want to get ahead in line and maximize the number of rides you can get on in a day. Why not apply this strategy to your beauty business? I will discuss this at length in this episode.

As you can see, technology has helped us in ways we could never imagine. Take advantage of tools and apps that will speed up processes, like online scheduling. It may cost you a little, but it reduces client talk time about appointments and after-service self-care. Another advantage is collecting reviews for social proof about your beauty business, which is invaluable.

How about hiring virtual assistants? Get off that hamster wheel and delegate! What will take you months figuring out your company’s logo will only take about a few dollars and time if you outsource it. Social management would be easier if you pay somebody to do it for you. That would be adding up time for you to focus on more business-building areas. Realize that sooner. You can always find these VAs somewhere. You need to have a system in place to have proper communication and expectations will be met. Think of having VAs as an investment and not an expense.

We have to remember, it takes money to get money, so use money, leverage it to make more time, and get more money. An abundance mindset powers us up to success.

“We look at leveraging because we want to scale our beauty business.”

- April Meese

Topics Covered:

00:54 - Everything about handling appointments booked during and after lockdown, charging additional fees for PPEs and all other essentials for disinfection

05:03 - Leveraging your money using traditional ways

07:19 - What is a VIP day and how does it leverage your money

08:09 - How fast pass in Disney World relates to your beauty business

14:37 - How technology helps us leverage time - useful apps and tools to help you become more efficient

16:29 - What's interesting about online scheduling and what are its benefits

21:14 - One good thing about having a virtual assistant and why you have to invest in having one

26:03 - How Beauty Marketing Content Club leverages time

26:46 - Have a system in place to speed up the process

30:32 - Learn how to have an investment rather than a scarcity mindset

Key Takeaways:

“The idea of leverage is that you're able to maximize your time, your money, your resources, and level up.” - April Meese

“There are traditional ways of leveraging your money, you can put it in stocks and make more compound interest in some IRAs and things like that. That's a way that your money actually grows.” - April Meese

“If you're really wanting to have a business that's sustainable, you have to really pace yourself.” - April Meese

“People pay more for access.” - April Meese

“I know you're thinking because we are servers, we like to make everyone look and feel good. And so sometimes that feels like oh, but that's not fair. Sometimes business is not fair because we are not running a charity. We are running a business and this is a new normal and so we have to figure out a way to prioritize.” - April Meese

“VIP days, this is the way you grow your business. Sometimes you try things, if it doesn't work, you just simply scratch it. If nobody picks up those VIP hours, then you can fit other people in there. But you give people the option.” - April Meese

“There are a few apps that do the scheduling. The idea is this, that you are saving time. This is leveraging your time because you're not having to get on the phone with those clients.” - April Meese

“You have to have a system in place so that VAs can excel right? You have to have a system so that they can have success. And so knowing your expectations and your communications and all of that is important.” - April Meese

“The thing with hiring virtual assistants is, sometimes we have to make an investment. It's not an expense. It's an investment when it is bringing money back into the business. Because if you don't leverage your time and have somebody help you with these things, you'll never be able to really get off of that hamster wheel.” - April Meese

“It takes money to make money, use money, leverage it to get more time to then get more money so that I could focus on areas where I could be making more money.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 33: Leveraging Your Time And Money

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