Episode 31: How To Manage Expectations

May 13, 2020

Why you have to check out today’s podcast:

Learn what constitutes a realistic expectation both short-term and long-term
See the importance of communication and how to be sensitive to clients’ expectations of your business
Learn to understand consumers’ behavior and incorporate them into your renewed business expectations

Summary

If we are going to pull through this crisis, we must work together to adjust our expectations. Be honest and transparent with your clients. Communicate your position and share some of the changes you have had to make as a result of this pandemic. We're all in this together, so communicating effectively will help bridge some of the gaps and insecurities running rampant right now.

When you're setting expectations for yourself, know that you cannot please everyone. One person can surely make an impact, but one person cannot do it ALL. We are in a new normal now, which makes it necessary to adjust our expectations since there are limitations on what we can do right now. Focus on key changes that are in your control and will help move your business forward.

When it comes to your business, don't fret about losing clients. People are still interested in what you have to offer, and marketing yourself and coming up with new ways to exhibit your business will maximize your influence. There is so much power in positive thinking. Managing your expectations does not mean that you need to veer towards negativity; instead believe that your business will be successful. Those positive thoughts will translate into focus, and focus is essential to success in your personal and work lives.

“Unspoken expectations are pre-determined resentments.”

-As quoted by April Meese

Topics Covered:

00:54 - A little bit of update about the current lockdown

02:53 - The need to communicate and how to plan communication with clients

05:06 - The study about the power of the word 'because' and giving people a reason

07:59 - Managing your business is managing expectations of your own and your business

14:53 - Why you need to consider these two important things in your business

17:20 - The brain-body connection - believing your business will succeed

20:41 - What do you commit to doing at this time of crisis

21:45 - Where do you want to be in your business, learn to evaluate your goals

23:05 - People buy on emotion and not on need

24:19 - Watch out for scripts you can use for not opening right now and when you have difficulty explaining to your clients about it

27:04 - Beauty Marketing Content Club is now open. If you know that you need to step up your awareness and that you are needing help on social media and knowing what to say.

Key Takeaways:

“We need to talk about communication and how we plan to communicate with our clients and overall Just expectations for ourselves.” - April Meese

“Sales and communication are super important for any business but the client’s expectation, a lot of times, just giving them a reason will make them feel better.” - April Meese

“When you are deciding to open your doors or not open your doors, just kind of telling the clients your plans and the reasons why will make them feel more at ease whether they agree with you or not. It's a psychological thing.” - April Meese

“When you don't believe in your rate of survival, then your rate of survival decreases.” - April Meese

“You might be trying to predict people's behavior. Right, and you just can't because we've never been through this before.” - April Meese

“We don't have to take drastic measures. I think that there are things that we need to do in the short term. And there are things that we need to do for the long term.” - April Meese

“We need both. We need leaders and we need followers. But one thing about being a leader, which is you, a beauty entrepreneur, is that you do tough things, go and you start your own business knowing that there are risks. You have to be creative, or I like to use the word resourceful. So you're starting to think about how you can serve the clients better.” - April Meese

“I always say we connect with the heart first, and then we connect with the brain and the logical reasons, so they'll justify why they need it.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 31: How To Manage Expectations

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