Episode 32: Should You Sell Now Or Not?

Jun 15, 2020

Why you have to check out today’s podcast:

Find out why you should stop selling out of guilt and fear
Learn about what you can and should do if you decide to open your beauty business at this time
Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime

Summary

Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.

If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is the last thing they want. You don’t have to worry about offending them by selling to them. Selling is a two-way process, it is an exchange of value. There are those in their homes waiting for what you can offer them.

Should you decide to open at this time, take into account PPEs you and the clients should wear, additional charges for sanitation and disinfection measures you will put in place. Don’t worry too much about charging them for those, this episode will help you clear that out. Think about how to serve clients well and how to do things differently without compromising quality and safety. How about thinking of creative ways to enhance your clients’ whole experience of the service? This episode has plenty of suggestions to meet that. There is a lot you can do to offer your clients the best service experience.

Either way, if you sell now or not, the reason must come out of love.

“Not selling based on guilt could not only be hurting your business but also hurting the people that want to buy.”

- April Meese

Topics Covered:

00:54 - Whatever you do, do it out of love

03:00 - A changed perspective of how we feel about selling during the pandemic

06:24 - What could be a possible landscape for beauty businesses after Corona

09:01 - Dispelling the wrong notion about selling and what makes us value things

11:13 - Talking about her 2 programs: The Beauty Marketing Content Club and The Elevate Program

12:01 - One thing you can do to keep your business moving forward should you decide to stay closed at this time: Virtual consultations

12:46 - The power of visualization: Virtual spa tour

15:26 - Use this time to educate your clients virtually about your services

17:03 - How are you assuring your own and your customers' safety, keeping your business, and questions related to personal protection equipment(PPE)

19:14 - Are you going to charge your clients extra fees at this time?

22:27 - How about offering $25 discount for cash payment?

24:18 - Creative ways to add value to your clients' experience

Key Takeaways:

“Remember that if you're not selling you're not able to help somebody, because there might be someone at home right now that's waiting for the chance to kind of feel “normal again.” - April Meese

“If you're feeling guilty, you might be robbing someone of the chance that they need to feel good. They don't need your guilt. And that guilt is based on fear.” - April Meese

“Whether your doors are open or not, you can still allow people to buy. By not putting your gifts into the world, you're robbing others of the chance to live their best life.” - April Meese

“Selling is an exchange of values. You're not taking something from someone.” - April Meese

“We value the things that we pay for. If you're doing free consultations, we know that sometimes the client doesn't value it. Where does the transformation come in? When they have the service.” - April Meese

“Look for ways that you can enhance the customer experience.” - April Meese

“Anytime we go through pain, I know it gives us a chance to step up and become a better version of ourselves.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 32: Should You Sell Now Or Not?

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