What you will learn from this episode:
Summary:
How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.
But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth.
Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked as a tattoo artist and PMU tech in Tacoma WA (2001-2006), Stuttgart, Germany (2006-2010), and NYC (1996-1998, 2003, 2010-present). Her years as a tattoo artist have helped her as a PMU tech in providing expertise in choosing the proper color and technique to obtain beautifully natural results in all skin types and textures. She is certified internationally and keeps up to date with master level training in the latest techniques. Her office is at Flawless Permanent Cosmetics and Spa in Staten Island, NY minutes from all bridges. She is currently the president of the Society of Permanent Cosmetic Professionals.
In this episode, Angela shares about what she needs to do in her business despite the circumstances. Her resourcefulness got her to practice her skill and become better at it. She believed in her truth, continued her journey, and became the best at what she does despite what others think otherwise. She took action. She went all-in, took her fears aside, and just focus on her marketing and what needs to be done to sustain her business. She looks at a rather bad day into something bright and cheerful. She knows how to pep-talk herself up--showing her best self to every client by putting on that perfect smile to carry her into a festive mood throughout. Best of all, she's got an action plan to make things happen big in her business.
"Just because a few people think that you're not their cup of tea doesn't mean that you stop. Keep your passion, keep pushing forward, and you'll find your way, you'll find your success."
- Angela Torresiani
Topics Covered:
02:53 - What was the transition like from a tattoo artist to a permanent cosmetic artist?
05:46 - Stand out from the rest and be different
06:15 - Figure out who you are and your style
07:55 - The struggle of having to choose between two loves
11:20 - Go all in!
14:36 - Possible trends that are happening
16:00 - Never let anyone put out your passion
20:25 - Her go-to machines
21:19 - What does she love doing best?
21:42 - Her go-to lip needle
22:33 - Inspiring words to those who are struggling in their beauty business
25:22 - How to make your day better every day
31:10 - Exciting things happening in SPCP
Key Takeaways:
"I think that the harder things that were there for us have gotten a little easier for new artists. But now, of course, with its popularity, it's how do you stand out in the crowd? How do you rise above everyone else that's around you and be different?" - Angela Torresiani
"Figure out who you are, your brow is going to be different than my brow, we can work right next door to each other, and you're gonna have your following." - Angela Torresiani
"It was such an obstacle for me to give up something that I loved so much and had dedicated so much of my life to, to focus on the other thing that I loved." - Angela Torresiani
"I think we reached that peak of crazy trendy things, and now it's starting to kind of level out and come back down. We're getting kind of back to the basics. People are going back towards micro shading or powder, brows, or ombre, whatever you want to call it. And we know that those are the techniques that are tried and true." - Angela Torresiani
"Just because a few people think that you're not their cup of tea doesn't mean that you stop. Keep your passion, keep pushing forward, and you'll find your way, you'll find your success." - Angela Torresiani
"Something that I do is, whenever I am ready, like when I'm ready to go out of my door and go get my client, bring her into my room, before I even open up the door, I close my eyes, I take a really deep breath, and I put this ridiculous smile on my face. Because if you force yourself to be happy, you'll be happy. And if you put a sad face on, you'll be sad. So, it's like, that's my pep talk." - Angela Torresiani
"If we got hit with COVID, you know, we had to find other ways to advertise, make money, and things like that like you need to learn to pivot, and I think that that's super important, especially right now. If your market is saturated with eyebrows, then go to lips." - Angela Torresiani
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula
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