Episode 53: Inspiring 6-Figure Beauty Boss Series with Georgie Westley
What you will learn from this episode:
- Discover how to turn the worst situations into doors of opportunities to start a business and be successful at it
- Find out the latest trends, techniques, tools, and ideas to keep you updated with the best the beauty industry can offer so you can serve your clients better
- Learn how to keep connecting and engaging your clients even when your business is still closed
- Find out tips on how to become more competent and confident in your skills, as well as tricks to fight anxiety and stress so you can fully show up to your clients
Summary:
How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship.
Only a strong mindset can see through it all. Our guest for today shares her story to prove that.
Georgie Westley is the owner of Distinctive Features Cosmetic Tattoo and Beauty. She has extensive experience in the beauty industry, stretching over a 20-year period. She has undertaken a huge range of professionally certified training leading her to specialize now in her passion for the cosmetic tattoo, tattoo removal, and training.
As a professional accredited trainer, she has taught beauty therapy, makeup artistry, nail technology, hair removal, skin, and science, resulting in the constant development of her knowledge for all things beauty. She makes a concerted effort to keep updated with the industry’s latest trends by traveling overseas and interstate to train with the best masters of the beauty industry.
In this episode, Georgie talks about how she started building her business amidst a tumultuous period in her life. Instead of dwelling on self-pity, she turned her desperation into inspiration. Out of that misery, she created manuals that became the building blocks of her current business. She’s one living proof of turning tragedy into an opportunity.
As a seasoned beauty professional in the industry, she shares the best practices, tools, techniques, and trends with us at par with the industry’s standards.
Don’t miss to find out her tips and tricks to get clients and how to keep them from coming back not once, not twice, but their whole lifetime.
In this business, building relationships is one essential step to your longevity. She is not without tips to help you keep connected and engaged with your clients despite the lockdowns.
There is no business without stress. As such, her stress buster activities and techniques will help you pull out whatever it is that’s weighing you down and show up energized once again.
Who doesn’t want to celebrate? She sure has plenty of wins to be celebrating about. Let’s take a glimpse of how she basks over in her triumphs.
When it comes to the beauty industry’s future, she’s with the highest hopes that it will boom again since people want to feel good and normal again.
Pretty much like her life and business - it is booming like never before.
“Something I've learned so much in the last couple of years is, mindset is everything.” - Georgie Westley
Topics Covered:
04:48 - A backstory story of when and how she got started in the beauty industry
07:34 - Trends she sees happening now
09:26 - How does she find clients, and what are the obstacles she hurdled in running her business?
12:31 - Her regret of starting so low and what we can learn from it
14:27 - Starting a course and eventually a business amidst a personal struggle
17:17 - Her favorite procedure and why she chooses it
17:43 - What her favorite tool is particularly needle
19:11 - Her favorite machine
20:28 - Her recommended aftercare
22:01 - Keep connecting and engaging even if you’re not opening yet
24:03 - Mindset is everything
25:48 - Turning anxiety into positivity
26:55 - How does she overcome negative thoughts?
30:33 - How did she get past the worst situation in her life?
32:16 - Turn your fear into an advantage
34:08 - Her coping mechanisms on days she feels overwhelmed
36:49 - What does she do to celebrate her wins?
39:49 - Register for your FREE live Workshop on October 12
40:45 - Practice makes perfect
Key Takeaways:
“I regret starting so low. If I could turn back time, I would have started off a little bit more expensive.” - Georgie Westley
“I went through a divorce, and through it, instead of wallowing in pity at home, I would sit at home and write manuals for a course.” - Georgie Westley
“I feel like when we reopen, it's going to boom again because people are going to just want to feel good and feel normal again. For those who will be able to reopen who haven't closed already, I think they're going to be okay. They’re probably even going to need to get somebody else in because some businesses have closed that are going to have clients that can't go to that business anymore.” - Georgie Westley
“If you sway from that mindset, and you go in into a crumbled state of mind, then things are going to crumble.” - Georgie Westley
“Start practicing so that clients can see that you love your job and you want it so badly that you're working on rubber, or whatever you want, or bananas or whatever you want to do, because that is going to engage people.” - Georgie Westley
“That's anxiety; you’re making up stories in your mind that aren't true. Stop doing that. It's not true. You're amazing.” - Georgie Westley
“I went through this divorce. I need to think of something that's going to make enough money for me to live in case I'm by myself for the rest of my life. And I have to look after my two kids. So for me, it became a different type of drive.” - Georgie Westley
“Don't be afraid of going into business and be afraid of failure, because it's the fear that holds people back.” - Georgie Westley
“When you are fearful of something, turn that into excitement, and excitement for what is to come not to fear for what is to come. So don't be fearful of going into business. Don't be fearful. Because if you do fail, then that is a lesson, and you will do better next time.” - Georgie Westley
“Run on the treadmill and go and get out some energy because of course that builds those endorphins.” - Georgie Westley
“Remove yourself from negativity, remove yourself from looking at social media, digital detox, I can't even tell you how amazing a digital detox is. 24 hours without looking at your phone will change you for good.” - Georgie Westley
“Keep practicing, practice makes perfect. And don't focus on what other people are doing. Because when you do, then you're going to compare yourself. Only ever compare yourself to yourself and how much you've progressed over time, not necessarily what somebody else is doing.” - Georgie Westley
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula
Resources:
- For your FREE Live 3-Day Workshop called Get Seen to Get Clients, register here: http://www.aprilmeese.com/getclients
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