Episode 20: How to Get Past Perfectionism Procrastination
Why you have to check out today’s podcast:
- How the fear of failure and fear of being judged affects your business
- How that “mean girl” in your head affects your self-worth and how to overcome it
- Why failing can also mean that you’re learning
Summary
In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...
Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 18: The Two Forgotten Marketing Must-Haves
Why you have to check out today’s podcast:
- Know the compelling reason why you need a marketing budget
- Why it is crucial to treat your marketing as an investment and not an expense
- Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy
Summary
Marketing has evolved over the years. Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention. As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming. How should I connect with them? How can I make my marketing message stand out from the rest? What strategies should I use to convert them into buying customers? Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan. This episode will guide you to...
Episode 16: Upcoming Marketing Trends for 2020
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Why you have to check out today's podcast:
- Facebook ad rules have become stricter and how you have to adapt to these changes
- The trend in "binge-ing" of content, what it means to your beauty business
- The reason why in-person events will be a massive trend in 2020 and how your business can benefit from it
Summary
The start of a new year is the perfect time to look back and assess what worked and what didn't work in your business, and make new plans to meet your goals. An essential step in achieving your business goals is to focus on which marketing trends will make 2020 your breakthrough year. Understanding these marketing trends at the start of the year will enable you to make sound business strategies and grow your business optimally. In this episode, I will share the marketing trends that you need to know about in 2020.
"When they have a connection with you, that is the way that you stand out. They're binge-watching your stuff, and therefore they're...
Episode 11: 4 Stages to Growth in Your Beauty Business
Why you have to check out today’s podcast:
- How are the four growth stages in your beauty business different from each other?
- Learn why Facebook ads become more expensive on holiday seasons
- What are other ways to strategically get cheap ads?
Summary
Every beauty business has different growth stages. It is equally significant to have clarity and be able to recognize these stages as it is to know how to act systematically on the problems that you will encounter. It's pivotal for a beauty professional to rise to the challenges of a growing company and surpass these stages.
This episode will discuss the Four Stages to growing your beauty business, how they are characterized by each other, and how to avoid getting stuck in each stage. Remember that no matter which stage you are in, what counts is that you do something every day to improve your business. If you only do even 1%, that would sum up to 365% in a year, and that's outstanding...
Episode 4: What to Consider Before Starting Facebook and Instagram Ads
Why you should check out today’s podcast:
- Build your business by learning the seven top tips to consider before starting your Facebook and Instagram ads
- Running Facebook and Instagram ad campaigns are great ways to increase exposure, share content, and get clients.
- Knowing how to start these campaigns is very critical. It can make or break your marketing strategy.
In this episode, I will detail seven rules to consider before launching your Facebook and Instagram ads. I'll share the do’s and don’ts so that you can start reaching your target audience and generate more leads/sales for your business.
“It is critical in your marketing message, and definitely in your advertising to know how to speak to your clients because you do not want to waste your money. So, you have to know why you are different and how to stand out with your brand marketing message.”
- April Meese
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