Episode 116: The 3 pieces of beauty business advice I wish I knew soon
What you will learn from this episode:
- A perspective shift to help beauty bosses reach their goals faster
- Find out how your marketing must evolve for you to stay relevant
- What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)
Wisdom comes from various life experiences and embracing different perspectives.
Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations.
In this episode, I share 3 pieces of beauty business advice I wish I had known sooner. I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.
Topics Covered:
01:05 - Is it bad or beneficial?
01:52 – Different perspectives in business
02:05 – Relationships lead...
Episode 113: The 3 Must Have Types of Videos
Have you been doing videos for your beauty business?
Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?
For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.
In this episode, you will learn:
· The top three must-have videos for your marketing strategy
· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.
· Rethink the ways you sell your products or services online
Topics covered:
01:58 – Statistics that back up the need to do more videos to reach more prospective clients
03:55 – Understanding brand awareness on social media
05:29 – An unbelievable success story from a 15 second IG Reel
07:08 –...
Episode 54: Beauty Business Journey Of Overcoming Obstacles with Heidi Rockholm
What you will learn from this episode:
- Learn how to keep the right attitude amidst tough times in your business and personal life
- Discover about 'The Elevate Program' and the system and structure it brings to your business
- Find out why 'The Elevate Program' is not just any other marketing program out there
Summary:
How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on?
When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all.
Heidi Rockholm has been in the beauty industry for 29 years. As a successful stylist, makeup artist, and salon owner she started in the permanent makeup industry about two and a half years ago while recovering from shoulder surgery and opening her BeeQueen Studio. Heidi currently holds 18 different certifications. Eight of them are...
Episode 52: Inspiring 6-Figure Beauty Boss Series with Valerie Weber
What you will learn from this episode:
- Discover about marketing tips that will position your beauty business for massive growth
- Find out the most effective strategy to ensure a consistent flow of clients that will last you a lifetime
- Learn about the challenges as well as the advantages of hiring a professional team
Summary:
How do you put your life together when all you've got is a seemingly crippling situation? You've started a business with your hard work, but don't see a single client around. What rubs insult to injury is the crumbling personal life you've got to deal with without family nearby to help you out.
With massive faith and steadfast determination, you can beat the impossible odds and reach success. Valerie proves it as she shares her story. She did it, so can you.
Valerie Weber is the Founder of Dermagrafix Permanent Cosmetic Studio, a Cosmetic Tattoo Artist and Certified Instructor. She began her journey in cosmetic tattooing, where she felt most at home in...
Episode 51: Rose Prieto, CPCP: About Growing a Beauty Business and all about Beauty
What you will learn from this episode:
- Learn how to conquer your fear, just do it, go all-in for opportunities to open every time
- Find out how to foster enriching experiences with your clients that build lasting relationships for years
- Discover one radical move that will get you to become the best at your niche in no time
Summary:
How do you become great at what you’re good at? Are you just new and starting out in your permanent beauty business? Have you been in the industry long enough but just now going all-in in what you’re passionate about? We’ve seen beauty professionals who have achieved so much and have proven their worth in the industry. For sure, it is not pure luck that brought them there. They didn’t get there overnight; there must be a beginning to everything. We chat about how one gets started, hard work, passion, overcoming fear - crushing it, just doing it, and continuous learning and education, which all provide...
Episode 50: Believe in Your Dreams
What you will learn from this episode:
- Find out the one important reason why you shouldn’t give up on your beauty business
- Learn about the power of visualization and how it transforms dreams into reality
- Discover a simple practice that will get you focused and obsessed with reaching your goal like never before
Summary:
Times are still hard with most businesses remaining closed. Many are losing jobs and the US economy sends confusing signals to its real state. We have been hit hard with financial difficulty, indeed!
Despite it being difficult to come to terms with reality these days, we need to keep the faith and believe in our dream of running a successful beauty business. Beauty professionals serve people in a special way and we cannot lose sight of that. We could be doing other things, but we chose a path that makes a difference in others’ lives, and that alone fuels us to not give up on it.
When things get tough and life becomes dreary, this one...
Episode 49: What It Takes To Build Your Business with Vicki Hansen
What you will learn from this episode:
- Discover one effective strategy that will keep a surge of referral clients coming to your doorstep
- Find out about the best client-relationship-building practices that will secure your longevity in the beauty industry
- Learn about cost-effective marketing ideas that will make a difference in your business
Summary
Are you a beauty professional who is just starting your business and trying to make it big someday? Are you on the lookout for ideas to improve your skillset and bring in more clients? Or are you someone who has been in the beauty industry for some time now and wants a fresh take on business ideas to scale up? Wherever you are in your business life it doesn't matter, because our guest, Vicki Hansen, has so much wisdom and brilliant ideas to share with you to help you run your business successfully.
Vicki Hansen brings 28 years of experience to the permanent makeup industry and has worked with some of the top plastic...
Episode 47: Personal & Professional Growth with The Elevate Program: An interview with Michele Moore-Breiten
What you will learn from this episode:
- Learn how to accelerate your drive and passion for your business like never before
- Discover your full potential and uplevel your confidence
- Learn how to just do it and not be perfect but deliver just the same
Summary:
Do you ever think you’ve tried it all...and nothing works - that there’s not a glimmer of hope left in your world? How about that fear gripping you all along that you think you are just being practical about not pursuing your goal? Are you just really gonna walk away from the business you’ve worked so hard for?
Think about it again, you might just be like Michele, downright unsure of herself. Listen to her as she shares her journey and amazing transformation with the Elevate Program. You might just want it to happen to you, as well.
Michele Moore-Breiten is the owner and artist at Defined Beauty Permanent Makeup. Permanent makeup has become her passion which is why continuing education is...
Episode 45: Hear from Tattoo Artist Turned Permanent Makeup Artist, Chelsea Larsen, on How She Overcame Perfectionism (procrastination) and Self-doubt
What you will learn from this episode:
- Learn how to crush self-doubt and perfectionism with the Elevate Program
- Find out what set the Elevate Program apart from other marketing courses
- Find out how the Elevate Program helps you learn and do so much more in your business despite you knowing it all
Summary:
What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all?
Truth is, we all have this chatter running through our heads; ‘I am not good enough’, ‘I’m just too busy for it’, ‘I know everything about this...why not just read a book again or go watch YouTube’, ‘I’m not confident to show up’, ‘I’ll do it later’. The excuses are endless.
Have you really thought about where all this perfectionism and procrastination leaves you and your business?
Let’s take a look at that and meet Chelsea and know her life before and after Elevate. You might...
Episode 44: Interview with Heidi Henderson: Learn how this Inspirational Mother of 8 Went from Broke to Booming in her Beauty Business
What you will learn from this episode:
- Find out how the Elevate Program helped her business gain profits from merely earning crickets
- Find out how the Elevate Program turned a hardcore introvert into an eager networker
- Discover an unbelievable support group in the Elevate Program
Summary:
How would you feel if you reached a point when what fuels your business is pocketed from your household’s grocery budget? If that is not enough to imagine it, add this...you have 8 mouths to feed and you are a solo parent. AND you are full of self-doubt and wouldn’t consider asking for help from anyone.
Meet Heidi Henderson. This was her reality, but as fate would have it, she betted on her only chance at turning things around for her and her children. Let’s hear her story with the Elevate Program.
Heidi Henderson, RT, CRT, is a permanent makeup artist and Paramedical Tattooist in Bakersfield, Ca. where she owns a “New You Permanent Makeup.” After many...