Episode 51: Rose Prieto, CPCP: About Growing a Beauty Business and all about Beauty
What you will learn from this episode:
- Learn how to conquer your fear, just do it, go all-in for opportunities to open every time
- Find out how to foster enriching experiences with your clients that build lasting relationships for years
- Discover one radical move that will get you to become the best at your niche in no time
Summary:
How do you become great at what you’re good at? Are you just new and starting out in your permanent beauty business? Have you been in the industry long enough but just now going all-in in what you’re passionate about? We’ve seen beauty professionals who have achieved so much and have proven their worth in the industry. For sure, it is not pure luck that brought them there. They didn’t get there overnight; there must be a beginning to everything. We chat about how one gets started, hard work, passion, overcoming fear - crushing it, just doing it, and continuous learning and education, which all provide inspiration for us to emulate.
Rose Prieto began her career as an eyelash and makeup artist nearly 30 years ago during her years as a Theater Arts major in college. Her fondness for character development inspired her interest in stage make-up, which led to her passion for manipulating the contours of the face, using shadow and light.
Rose is a licensed cosmetic tattooist, aesthetician, and electrologist living in Miami, Florida where she owns and operates a private aesthetic practice, "Beauty and Brow Lounge.” Her passion within the PMU arena ignited when she began mentoring young artists. Her love of educating and empowering others propelled her to write her first PMU Educational Guide, 'How Fitzpatrick and Melanin Influence the Cosmetic Tattoo ", ‘ which she has turned into an online course of the same name.
As a published beauty writer and content creator(since 2013), Rose has dedicated her career to educating others through her knowledge of skincare and beauty. She is currently developing the second book in her PMU useful guide series, "In the Skin.” She continues to host her own weekly podcast, " The Beauty Lounge,” where she empowers listeners to become the best aesthetic version of themselves.
In this episode, Rose shared how she got started in the PMU industry, how she went all-in just to conquer all the fears that would bring her closer to achieving what she wanted in her life. She couldn’t stress enough how important passion, hard work, continuous education, and learning are to grow your business. If you are just starting out, she strongly recommends giving out your services for free if only to put more hours into practice to be good at a particular skill you are passionate about. There is no substitute for getting hands-on practice to become the best at what you do. She shares tips on building lasting relationships with clients as this will carry your business down the road of success. Mastering every skill you can think of doesn’t help; she recommends niching on something you’re good at, work on it, and be the best in it. And if there’s one enemy that’s preventing you from stepping up completely, that is - your fear, Rose teaches us how to conquer it every time.
“I don't have any fear, zero fear because the worst thing that could happen is I start screwing up, and I could fix it, no problem, no worries. And that's always that uber confidence kind of sort of gotten me through the day. Identify what your strengths are. And I did.”
- Rose Prieto
Topics Covered:
02:58 - With what she has achieved so far, how did Rose start in the beauty industry?
06:50 - Finally writing her book
09:27 - Becoming the great artist that you can be
11:45 - Be passionate, constantly update, and never stop learning and educating yourself
14:30 - Crushing all those fears and getting what she wanted
20:47 - Why put yourself out there?
25:06 - Don’t do a million things, work at becoming the best at one best thing you’re good at
29:57 - Why giving your services for free makes you a great artist
32:00 - Concerns about raising your prices
33:49 - Creating an enriching experience with your clients
38:33 - Announcement for a Cash Infusion Workshop on September 14, 2020
Key Takeaways:
“My podcast just talks about beauty and beauty tips, because I have all these few little boxes where I'm an expert because number one, I'm licensed, and I went to school, so that permits me to be an expert. But number two, I'm passionate about it. And I'm constantly perpetually educating myself and learning updates.” - Rose Prieto
“It's about not being scared; it is knowing what is it about you that is sort of special.” - Rose Prieto
“Don't be afraid to be human and say, ‘Gosh, I don't have all the answers’, because we don't know what we don't know. Because we only know what we know and not being scared to admit that.” - Rose Prieto
“I'm learning to because as much as an educator that I am, I'm also a perpetual student. I attend the school for perpetual learning for my knowledge, and I attend the school for perpetual maintenance.” - Rose Prieto
“It's okay to be scared, obviously, but you just kind of just do it.” - Rose Prieto
“Face your fear earlier, the worst thing that could happen is, you didn't do such a great job, so you'll do better next time. Or now, next time, you know what not to do, or what to do better.” - Rose Prieto
“I have found that if you do something with passion and desire, then that sort of almost serendipitously can turn into something that creates income for you.” - Rose Prieto
“I don't have a lot of followers, but they're organic followers. My goal isn't to build my following because I'm happy with my little bubble. And at the end of the day, that's what it's about. It's not about competing. It's about doing the best that I can do within my little bubble. And I'm happy with my 3000 followers, as long as I'm empowering women, and I know I am because they give me feedback. They come back to me, and they ask me questions, so I know that I'm reaching people.” - Rose Prieto
“In the meantime, give away your services for free by practicing those other unchecked services that you want to master because that is the only way that you're going to master something is by moving your hand.” - Rose Prieto
“If you want to get from good to great, you have to practice the hand, and the only way you do it is, repetition and if you don't have clients waiting at your door, then offer your services for free.” - Rose Prieto
“I want the time with me to be an experience, I want it to be enriching, empowering, I want you not just to sit there quietly, but I want to teach you about your skin.” - Rose Prieto
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula
Connect with Rose Prieto:
Connect with April Meese:
Stay connected with news and updates!
Join our mailing list to receive the latest news and updates from our team.
Don't worry, your information will not be shared.