What you will learn from this episode:
Summary:
Do you ever think you’ve tried it all...and nothing works - that there’s not a glimmer of hope left in your world? How about that fear gripping you all along that you think you are just being practical about not pursuing your goal? Are you just really gonna walk away from the business you’ve worked so hard for?
Think about it again, you might just be like Michele, downright unsure of herself. Listen to her as she shares her journey and amazing transformation with the Elevate Program. You might just want it to happen to you, as well.
Michele Moore-Breiten is the owner and artist at Defined Beauty Permanent Makeup. Permanent makeup has become her passion which is why continuing education is important to her. She has attention to detail and amazing customer service.
In this episode, Michele shares how the struggle was real for her, from being gripped with fear, with no confidence to step up ahead in her business, with barely one client a day to attend to, and with her own personal issues to think about all the way to becoming a new version of herself - someone with clarity, focus and most of all, a fantastic transformation and conversion in both herself and her business.
“A lot of my mindset was fear. All these things I had been telling myself years and years ago, just deep wounds that I had of past stuff in my life. We dug deep and I felt it and we processed it and from there, it's like, but I have to do it. It's okay because now it's me blooming and blossoming and getting past all that.”
- Michele Moore-Breiten
Topics Covered:
00:57 - What Michele thinks about the beauty industry
03:05 - Finding it hard but never giving up
04:00 - What her business was like before and after joining the Elevate Program
05:35 - The recovering perfectionist
06:45 - That pivotal moment in the Elevate Program that made the difference
12:42 - Processing the fear and ultimately crushing it
14:32 - What her experience was like with working on her marketing message and about referral partners
16:37 - The fortune is in the follow-up
18:19 - A welcoming group in the Elevate Program
21:05 - Getting the best version of you after Elevate
24:01 - Always pushing forward and never afraid of failures
25:48 - Celebrating the wins every time
27:04 - The power of goal visualization
28:00 - A jump in the number of clients after Elevate
31:23 - A community over competition-driven mindset
34:17 - Her two takeaways from the Elevate Program
37:43 - People need people
38:53 - Take that leap
40:13 - Your business is all worth it
Key Takeaways:
“I didn't know all of this time that I had the answers but April pulled that out of me. From there. I was like, I cannot let her down like not let her down. I can't let myself down. I have to go forward.” - Michele Moore-Breiten
“My business I was a little lost. Don't know if this is for me, I don't know if I can do this. And I remember just one day I reached out to April. And I was like, I think I missed the deadline. But I was like, I need this. I need to, I have to do it. And luckily I got it. And it's been life-changing just in my business. And personally, I've grown so much from it.” - Michele Moore-Breiten
“A lot of my mindset was fear. All these things I had been telling myself years and years ago, just deep wounds that I had of past stuff in my life. We dug deep and I felt it and we processed it and from there, it's like, but I have to do it. It's okay because now it's me blooming and blossoming and getting past all that.” - Michele Moore-Breiten
“I'm still following up, the follow-up, that for me was always hard. I never knew how to do the follow up like I was bugging people and I was adding people all the time, and I didn't want to be that way. But April helped me to also navigate those territories because they're needed.” - Michele Moore-Breiten
“This Elevate group is so open. They're so warm and welcoming, they cheer you on, they're excited for you. They're sad when you're sad, but they also are so encouraging, because I feel like, at some point in our journey, we've all kind of been one way or another in the same area, we all started somewhere.” - Michele Moore-Breiten
“For the longest time, I felt like I was talking to anyone and everyone because that's what I thought I was supposed to do. And when I narrowed it down and really targeted the kind of woman that I want as a client, the age group, and I just got clarity and clarity alone, it's worth everything. It really was. I just say take the leap. It's scary, but now I've learned that you've got to do it.” - Michele Moore-Breiten
“Don't get me wrong, there are still some days where I'm like, ‘Oh, gosh, I'm right there on the fence, but I pull back into it.’ And I'm like, I am not going to be that scared person. I'm not going to go backward. We're going forward.” - Michele Moore-Breiten
“'I’ve learned how to put my goals on paper. That way, I can look back and I can say, if I'm discouraged one day, or I'm like, gosh, I'm not meeting my goal like I thought I was. Let me look back a little bit and I'm going to check off all these little wins because if you're moving forward, you're never going to be in the same spot. You can always look behind you and ‘Gosh, Celebrate those things for yourself because they're really important.” - Michele Moore-Breiten
“When I started I was maybe seeing I think whenever I joined elevate I was doing like maybe one client a day, maybe one client like every other day I think it was like between five and six clients a week, now I could probably take on three to four clients a day, I can knock out three to four clients a day which as I said, I take it as a win because I look at that milestone.” - Michele Moore-Breiten
If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula
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