Episode 113: The 3 Must Have Types of Videos
Have you been doing videos for your beauty business?
Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?
For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.
In this episode, you will learn:
· The top three must-have videos for your marketing strategy
· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.
· Rethink the ways you sell your products or services online
Topics covered:
01:58 – Statistics that back up the need to do more videos to reach more prospective clients
03:55 – Understanding brand awareness on social media
05:29 – An unbelievable success story from a 15 second IG Reel
07:08 –...
Episode 54: Beauty Business Journey Of Overcoming Obstacles with Heidi Rockholm
What you will learn from this episode:
- Learn how to keep the right attitude amidst tough times in your business and personal life
- Discover about 'The Elevate Program' and the system and structure it brings to your business
- Find out why 'The Elevate Program' is not just any other marketing program out there
Summary:
How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on?
When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all.
Heidi Rockholm has been in the beauty industry for 29 years. As a successful stylist, makeup artist, and salon owner she started in the permanent makeup industry about two and a half years ago while recovering from shoulder surgery and opening her BeeQueen Studio. Heidi currently holds 18 different certifications. Eight of them are...
Episode 52: Inspiring 6-Figure Beauty Boss Series with Valerie Weber
What you will learn from this episode:
- Discover about marketing tips that will position your beauty business for massive growth
- Find out the most effective strategy to ensure a consistent flow of clients that will last you a lifetime
- Learn about the challenges as well as the advantages of hiring a professional team
Summary:
How do you put your life together when all you've got is a seemingly crippling situation? You've started a business with your hard work, but don't see a single client around. What rubs insult to injury is the crumbling personal life you've got to deal with without family nearby to help you out.
With massive faith and steadfast determination, you can beat the impossible odds and reach success. Valerie proves it as she shares her story. She did it, so can you.
Valerie Weber is the Founder of Dermagrafix Permanent Cosmetic Studio, a Cosmetic Tattoo Artist and Certified Instructor. She began her journey in cosmetic tattooing, where she felt most at home in...
Episode 47: Personal & Professional Growth with The Elevate Program: An interview with Michele Moore-Breiten
What you will learn from this episode:
- Learn how to accelerate your drive and passion for your business like never before
- Discover your full potential and uplevel your confidence
- Learn how to just do it and not be perfect but deliver just the same
Summary:
Do you ever think you’ve tried it all...and nothing works - that there’s not a glimmer of hope left in your world? How about that fear gripping you all along that you think you are just being practical about not pursuing your goal? Are you just really gonna walk away from the business you’ve worked so hard for?
Think about it again, you might just be like Michele, downright unsure of herself. Listen to her as she shares her journey and amazing transformation with the Elevate Program. You might just want it to happen to you, as well.
Michele Moore-Breiten is the owner and artist at Defined Beauty Permanent Makeup. Permanent makeup has become her passion which is why continuing education is...
Episode 45: Hear from Tattoo Artist Turned Permanent Makeup Artist, Chelsea Larsen, on How She Overcame Perfectionism (procrastination) and Self-doubt
What you will learn from this episode:
- Learn how to crush self-doubt and perfectionism with the Elevate Program
- Find out what set the Elevate Program apart from other marketing courses
- Find out how the Elevate Program helps you learn and do so much more in your business despite you knowing it all
Summary:
What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all?
Truth is, we all have this chatter running through our heads; ‘I am not good enough’, ‘I’m just too busy for it’, ‘I know everything about this...why not just read a book again or go watch YouTube’, ‘I’m not confident to show up’, ‘I’ll do it later’. The excuses are endless.
Have you really thought about where all this perfectionism and procrastination leaves you and your business?
Let’s take a look at that and meet Chelsea and know her life before and after Elevate. You might...
Episode 42: The Keys to Success
What you will learn from this episode:
- Learn about the key component to make your business grow
- Learn how to power up your motivation for you to take action
- Find out what you can do to get you an inch closer to your business goal
Summary:
This time of pandemic can either define and diminish or develop us. These words of Jim Kwik from his book ‘Limitless’ ring true in our midst today. And most of the takeaways we get from his book are ones that point to reaching our goals. Even in this trying time, we can always steer the course of our business towards success.
The first thing we should need to be aware of is our mindset. Yes, this is one big thing to consider. It is either we downgrade or upgrade it. Don’t say, ‘Can I do it?’, think about ‘How can I do it?’. We need to have a proactive mindset and a winning attitude despite it all. We need to show up and get rid ourselves of false and limiting beliefs. Those self-talks that...
Episode 20: How to Get Past Perfectionism Procrastination
Why you have to check out today’s podcast:
- How the fear of failure and fear of being judged affects your business
- How that “mean girl” in your head affects your self-worth and how to overcome it
- Why failing can also mean that you’re learning
Summary
In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...
Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 17: Goal setting for 2020
Why you have to check out today’s podcast:
- Learn why reviewing highlights from the previous year is always important in setting your goals for the new year and how to effectively do it
- The reason why a written vision is beneficial in defining your goals
- Discover the importance of identifying obstructions, distractions and any roadblocks that will keep you from reaching your goals and how to navigate past those
Summary
Now that we’re done in identifying the upcoming marketing trends for 2020, it’s now time to do another critical yet powerful task for your business – goal setting. When you set your goals, you are getting countless benefits for your business – focus, direction, clarity, control, motivation, personal satisfaction, purpose, etc. The list is endless.
With my mission to help you grow your business, I came up with this episode and workshop-in-one to discuss the highly regarded importance of goal setting. ...