Episode 10: How To Be Certain of Your Success
Why you have to check out today’s podcast:
- find out how your confidence is your currency
- The importance of setting your goals with your deepest whys
- The value in making a decision and making it work
Summary
What is success for you? How will you know that you already succeeded? Success is a complicated to define and the road to reach it is quite a journey. The good thing is success is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals. Join me today in a very meaningful episode as I guide you on how to be certain of your success. Know why confidence is the key to building and growing your business. From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role. Get inspired on why you need to experience discomforts, changes, failures, and disappointments to help you grow and take your business to greater heights.
“You...
Episode 9: Struggling Beauty Practitioner vs Successful 6-Figure Beauty Professional
Why you have to check out today’s podcast:
- The qualities that separate a struggling beauty practitioner from a successful six-figure beauty professional
- What is the principle of authority influence, and how it works?
- Know how to position yourself with the marketing message that makes you the go-to professional in your area
Summary
You need to be a beauty professional who has refined her marketing message and positioned herself as the authority in your area. You want a consistent flow of clients and an established base of referrals. Then with the demand for your services, you can raise your prices and choose to work less. And when you work less, you have more time for your family and loved ones. Ultimately, you establish a sustainable business that helps you enjoy your work and your life. This is the life of a successful six-figure beauty professional that I aspire my audience to be.
Join me in this another exciting episode as I share with you the qualities that diff...
Episode 8: The New Changes Happening with Social Media You Should Know
Why you have to check out today’s podcast:
- The importance of getting over your fear in doing videos and what you can do about it
- Discover the various changes in Facebook that you need to know for your business growth
- Know the upcoming changes in Instagram to optimize its use as a social media platform
Summary
While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business. And as a business, they keep on changing and improving their products and services meaning the platform. As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.
Let me ask you how many times you felt confused by the changes that are happening on social media platforms? Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed, business page, and also changes in Inst...
Episode 7: Boundaries=Self-Worth=Confidence
Why you have to check out today’s podcast:
- Discover how setting boundaries in your business and personal life will lead you to have more self-worth.
- What is self-integrity, and why is it a hard thing to do?
- Learn the actionable advice to define the situations that are crossing over the boundaries in your business and personal life.
Summary
Dealing with various factors affecting our own and business lives can be very tough and challenging. That’s why it is crucial to define your boundaries, to honor yourself, and to have self-worth. Boundaries are the limits we establish to protect ourselves physically, emotionally, and mentally. When we are clear with our limitations, we are valuing ourselves and defining our self-worth. And when we are honoring yourself and showing that we have self-esteem, our confidence will grow.
In this episode, I share my experiences and insightful advice in correlating boundaries, self-worth, and confidence not only in building a beauty bu...
Episode 5: From the Mailroom to Dr. Oz TV Show - Honor Your Journey
Why you have to check out today’s podcast:
- Discover how being a fast learner and a hardworking helped April and can help you in more ways than you think.
- Learn what happened when April got the opportunity to appear on national television for the first time.
- Hear about the incredible life lessons that April shares throughout this episode and reflect on your own journey in your beauty business.
Summary
Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it? Do you feel stuck and struggling to find your purpose? Believe me, when I say, you are not alone. I have had my share of bad experiences, but what I didn’t know was those experiences prepared me for the best opportunities to come. More life lessons are around every corner in business and when they come I am ready, and that’s’ what makes success sweeter.
In this episode, I’ll talk about my story with my humble beginnings – from working in the mail room licking envel...
Episode 3: How to Combat Imposter Syndrome
Why you have to check out today’s podcast:
- Find out what imposter syndrome is and how it affects the mindset.
- Be informed on the causes of imposter syndrome.
- Learn effective ways to deal with and face imposter syndrome.
Summary
While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset. But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception. Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.
“If I put myself out there, yes, it is a little scary. But look at how I can impact others and help others. So, I tell myse...
Episode 2: Using Video on Social Media for More Clients
Why you have to check out today’s podcast:
- Learn the current trend in social media that will help optimize your business
- Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
- Discover the different live video ideas and start applying them
Summary
As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies. There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales. But what is working on social media today? How does it work? Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.
“Always have a plan, have a strategy and know what you plan to talk about.”
- April Meese
Topics Covered:
01:09 – April answers the question from beauty professionals on the latest trend on social media
02:07 – The three ways why live ...
Episode 0: Beauty Marketing Simplified Trailer
Welcome to Beauty Marketing Simplified! I'm your host, April Meese. My goal is to offer weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.
Episode 1: Introduction to Beauty Marketing Simplified
Why you have to check out today’s podcast:
- Know what drives April to start her podcast
- Discover the three top qualities that will help you achieve your dreams
- Find out how April juggles her various roles in life and yet became very successful in each of them
Hello love, welcome to our very first episode! I am excited, thrilled and delighted that you join me today. To mark this momentous event, let me share with you my mission, passion, and a glimpse of my journey as a daughter, mom, career woman, and entrepreneur. This is just the beginning of another long journey ahead, and I’m looking forward that you’ll join me throughout. I'll be offering weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business. I'll hope you'll enjoy this first episode as much as I do.
“I believe to my core in kindness, resourcefulness, and courage. Those are the three top qualities. There are family values ...
Five things PMU & Microblading Artists Need to Do to Make an Impact
Five things PMU & Microblading Artists Need to Do to Make an Impact
We all have a million and two hats that we're wearing. We are running our businesses, we are doing the marketing, we're customer service, sometimes we're the maid service. You know, we gotta clean, we're gonna do all of these things. But I'm gonna give you five things that are gonna make an impact on your business and again, this is just really geared to growing your business. Sound good?
First, we will classify microblading artists into two groups:
(a) Those who have good steady clients that are coming in, and are overwhelmed, trying to balance it and scale and uplevel
(b) Those who are in the beginning stage and are just struggling to make a name for themselves and to get their brand out there
Kind of really stand out in what's becoming an increasingly crowded market. So you're either in those two groups. People classified under Group number A are those just starting out, and they really want to get their brand an...