Episode 59 Quick Tip: The Importance of Niching Down in your Beauty Business
What you will learn from this episode:
- Find out the two most important factors you need to grow your business.
- Learn about why niching down allows your business to expand more than you think.
- Learn how to create a business model and marketing message that perfectly resonates with your audience.
Summary:
Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind.
If you don't see any...
Episode 58: Preparing Your Beauty Business for December
What you will learn from this episode:
- Learn how to think about your business in creative ways not just by way of discounts
- Find out about marketing strategies that will have customers and clients swooning over your holiday specials
- Learn about ways to gather testimonials to strengthen more your social proof to ramp up your holiday sales
Summary:
Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be.
As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next...
Episode 57: Asking Better Question For Your Beauty Business
What you will learn from this episode:
- Find out what questions you need to ask yourself to keep you on track in achieving your business goals
- Learn how to set a goal that helps you establish a plan to get there
- Find out why less is more in growing your business
Summary:
Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.
You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which...
Episode 56: How to Run a Black Friday Special that Works
What you will learn from this episode:
- Find out the pros and cons of running a promotion on Black Friday to help you decide if the money to be earned is indeed worth it
- Learn how to stand out from the rest and create genuine excitement and frenzy over your promotional offer
- Find about promotional ideas that build consumers' loyalty to the product rather than to discounts
- Discover about a promotional offer that increases a product's perceived value
- Find out how to make a WIN offer to clients that they can't resist
- Find out about a mini-workshop that gives you three strategies that are going to boost your overall revenue without a discount at www.aprilmeese.com/BF
Summary:
Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention.
As the...
Episode 55: Inspiring 6-Figure Beauty Boss Series With Angela Torresiani
What you will learn from this episode:
- Learn to believe in your truth even when everyone around spread lies about you, for, in the end, you win
- Find brilliance in going all-in even when others are fleeing
- Discover tips on how to look and feel great every time, even if you think otherwise
Summary:
How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.
But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth.
Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked...
Episode 53: Inspiring 6-Figure Beauty Boss Series with Georgie Westley
What you will learn from this episode:
- Discover how to turn the worst situations into doors of opportunities to start a business and be successful at it
- Find out the latest trends, techniques, tools, and ideas to keep you updated with the best the beauty industry can offer so you can serve your clients better
- Learn how to keep connecting and engaging your clients even when your business is still closed
- Find out tips on how to become more competent and confident in your skills, as well as tricks to fight anxiety and stress so you can fully show up to your clients
Summary:
How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship.
Only a strong mindset can see through it all. Our guest for today shares her story to prove that.
Georgie Westley is the owner of...
Episode 45: Hear from Tattoo Artist Turned Permanent Makeup Artist, Chelsea Larsen, on How She Overcame Perfectionism (procrastination) and Self-doubt
What you will learn from this episode:
- Learn how to crush self-doubt and perfectionism with the Elevate Program
- Find out what set the Elevate Program apart from other marketing courses
- Find out how the Elevate Program helps you learn and do so much more in your business despite you knowing it all
Summary:
What keeps you holding back? Why are you still holding on to your excuses? Do you really think you know it all?
Truth is, we all have this chatter running through our heads; ‘I am not good enough’, ‘I’m just too busy for it’, ‘I know everything about this...why not just read a book again or go watch YouTube’, ‘I’m not confident to show up’, ‘I’ll do it later’. The excuses are endless.
Have you really thought about where all this perfectionism and procrastination leaves you and your business?
Let’s take a look at that and meet Chelsea and know her life before and after Elevate. You might...
Episode 43: Interviewing Molly Klipp on Her Journey from Running a Million Dollar Beauty Franchise to Starting Her Own PMU Business
What you will learn from this episode:
- Learn about the Elevate Program’s transformative power in your beauty business
- Find out why the Elevate Program is for all ages and even for the non-tech-savvy
- Discover the kind of community you will have with the Elevate Program and what this program will bring out in you and your beauty business
Summary:
Maybe you have a lot going through your mind right now. You are not tech-savvy and are too old to learn new things. Or maybe, you say, ‘I know a lot already and my business is doing well…..there’s nothing in it for me anymore.’
But what if, just when you thought you’ve got everything all figured out, the Elevate Program could do so much more for you and your beauty business as it has done for Molly?
Molly Klip is the sole owner of Carefree Beauty Permanent Makeup with two locations in Lynwood and Arlington, Washington. She's been practicing permanent cosmetics for over six years. And...
Episode 42: The Keys to Success
What you will learn from this episode:
- Learn about the key component to make your business grow
- Learn how to power up your motivation for you to take action
- Find out what you can do to get you an inch closer to your business goal
Summary:
This time of pandemic can either define and diminish or develop us. These words of Jim Kwik from his book ‘Limitless’ ring true in our midst today. And most of the takeaways we get from his book are ones that point to reaching our goals. Even in this trying time, we can always steer the course of our business towards success.
The first thing we should need to be aware of is our mindset. Yes, this is one big thing to consider. It is either we downgrade or upgrade it. Don’t say, ‘Can I do it?’, think about ‘How can I do it?’. We need to have a proactive mindset and a winning attitude despite it all. We need to show up and get rid ourselves of false and limiting beliefs. Those self-talks that...
Episode 41: Our Changing Industry
What you will learn from this episode:
- Learn how to leverage other successful entrepreneurs’ business model
- Learn how to grow your business in any economy the world is in
- Find out about a system that will help you not just with tactics but with strategies to grow your business
Summary:
The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.
If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting...