Episode 41: Our Changing Industry

Sep 03, 2020

What you will learn from this episode:

Learn how to leverage other successful entrepreneurs’ business model
Learn how to grow your business in any economy the world is in
Find out about a system that will help you not just with tactics but with strategies to grow your business

Summary:

The changing times call for us to think about where we are in our business. It’s a challenging time and I know how you feel as I also tried to start a business during the great recession. It is never easy but you can still take action. This is the time to be creative and think outside of the box. We need to adapt to change.

If you are struggling with your beauty business, want to turn things around, or believe a unique system can help you, then consider the Amplify Method. This method is taught in one of the courses I offer that will change your business. Not just with tactics but strategies that will attract the right customers--not just bargain hunting individuals.

You want your business to complement the way you design your life. In order to achieve this, we must choose the right mentor. Someone who has proven success in that niche. This will save you time and energy because finding someone who has already made an impact makes for the fastest route to your business growth.

If you make mistakes, learn from them, and seek help from those who are already where you want to be. There is also a need to look at your marketing. Your message must convey your services and their value. You’ve got to work on that. As beauty professionals, we are caught up in our own limitations. We do our business by ourselves and that gets us stuck. And this is not the way to move forward, we need to call in support.

We have seen many businesses close down, but if you want your business to thrive, look at what you can do to move ahead. Develop a mindset of a true entrepreneur. Don’t get stuck, just do the imperfect action.

“I actually built a successful business with a very small Instagram following and a lot of imperfections. I don't have the beautiful perfect grid and things like that, but I have a different way of building a beauty business.”

- April Meese

Topics Covered:

00:57 - The changes happening in the beauty industry in this time of a pandemic

02:30 - An upcoming masterclass and what is it all about

03:28 - Starting her business at a time of the great recession

04:36 - What is an Amplify system?

06:15 - Think about your business and think about where you are in your business

08:15 - Think about a business model that you like and learn it from the one who successfully does it

11:07 - A mindset component to growing your beauty business

13:17 - It’s about taking imperfect action

14:09 - On learning from your mistakes

15:52 - How to help you save time and energy to grow your business

16:28 - Learning what marketing is working to attract the right clients

Key Takeaways:

“A lot of the things that are out there are teaching you to hustle, hustle, hustle. And the problem with that is that will work for a while. But that's not really a way to design a life.” - April Meese

“I get it that when you are first starting, you are on a limited budget and you're like, I can't afford to hire somebody, or I don't have the time to invest in support and help. That's what keeps you stuck. You're holding on to those limitations, then you stay stuck in that way.” - April Meese

“You have to decide what's important to you and what life you want to design. You are in the driver's seat.” - April Meese

“I always tell my elevate students, it's about taking imperfect action. If you wait for it to be perfect. You're waiting too long. You have to get started to get better.” - April Meese

“Save yourself the time and the energy and find someone that has already grown a successful beauty business.” - April Meese

“You need to look at your marketing message and see what is not conveying the value of your services.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 41: Our Changing Industry

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