Episode 20: How to Get Past Perfectionism Procrastination
Why you have to check out today’s podcast:
- How the fear of failure and fear of being judged affects your business
- How that “mean girl” in your head affects your self-worth and how to overcome it
- Why failing can also mean that you’re learning
Summary
In our journey reaching our business goals, have you felt as if you’ll never get there? We hold ourselves back, felt paralyzed, and with little or no progress at all. Those things happen when perfectionism procrastination sets in our minds. We get so worried about getting perfect and getting everything right that it stops our business growth which could also impact other people’s lives. This episode talks about dealing with the more profound reasons that hinder our highest potential as beauty business owners. Tune in to this episode as I give you real talk on failing and learning, on dealing with fears and overcoming it, and on changing and impacting not...
Episode 19: Understanding the Customer Commitment Level of Buying
Why you have to check out today’s podcast:
- What market sophistication is and why every business owner should know it
- Check out the different strategies to use in getting customers
- The reasons why marketing strategy starts not only on targeting customers but also with the marketing message
Summary
As business owners, we want to increase our sales. And to increase sales means we need to get more buying customers. That’s why a crucial part of every business’s marketing strategy is understanding the customer journey, knowing the customer commitment level, and enticing them to buy. This episode will give you in-depth details on how to target your audience, convey your marketing message, and tried and tested tactics on how to get customers depending on the cost, risk and commitment levels.
“A lot of us are marketing to the clients right where we're warming them up. We are trying to get them to buy. We are marketing them up...
Episode 14: Five Things You Must Know Before Starting a PMU Beauty Business
Why you have to check out today’s podcast:
- Know why the permanent makeup industry is a lower barrier to entry (get started) in terms of cash flow when compared to other businesses.
- Discover why it is crucial to keep on practicing permanent makeup or whatever beauty service you are studying with models in schools.
- Learn why proper pricing includes knowing your worth but also knowing what the market will pay.
Summary
The permanent makeup industry is not all about a lucrative career and a glamorous business. Remember that it is still a business. For every business to thrive and survive, you are going to invest in many things. It takes lots of money, time, mental strength, research to learn new and unknown practices, and taking your business seriously to make it work. In this episode, I will discuss the significant and profound realities of how the permanent makeup (PMU) industry works and the five critical things that you must know before...
Episode 10: How To Be Certain of Your Success
Why you have to check out today’s podcast:
- find out how your confidence is your currency
- The importance of setting your goals with your deepest whys
- The value in making a decision and making it work
Summary
What is success for you? How will you know that you already succeeded? Success is a complicated to define and the road to reach it is quite a journey. The good thing is success is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals. Join me today in a very meaningful episode as I guide you on how to be certain of your success. Know why confidence is the key to building and growing your business. From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role. Get inspired on why you need to experience discomforts, changes, failures, and disappointments to help you grow and...
Episode 8: The New Changes Happening with Social Media You Should Know
Why you have to check out today’s podcast:
- The importance of getting over your fear in doing videos and what you can do about it
- Discover the various changes in Facebook that you need to know for your business growth
- Know the upcoming changes in Instagram to optimize its use as a social media platform
Summary
While Facebook and Instagram are popularly known as the two main social media platforms that can help drive a business’s marketing strategy, they are first a business. And as a business, they keep on changing and improving their products and services meaning the platform. As their users, we should likewise be smart on how to utilize these platforms to serve our clients better and grow our business as well.
Let me ask you how many times you felt confused by the changes that are happening on social media platforms? Today’s episode is packed with loads of information and updates that you need to know with Facebook newsfeed,...
Episode 2: Using Video on Social Media for More Clients
Why you have to check out today’s podcast:
- Learn the current trend in social media that will help optimize your business
- Know the do’s and don’ts in preparing for a live video that will get you a positive audience response
- Discover the different live video ideas and start applying them
Summary
As social media becomes a necessity in our daily lives, it is also primarily become part of business strategies. There are various platforms to connect business owners with customers, to promote brand awareness, and to boost sales. But what is working on social media today? How does it work? Tune in to this episode as April answers this question that will help build your audience, get more clients, and ultimately, grow your business.
“Always have a plan, have a strategy and know what you plan to talk about.”
- April Meese
Topics Covered:
01:09 – April answers the question from beauty professionals on the...