Episode 13: How to Deal with Customer Complaints, Bad Reviews, and Internet Trolls
Why you have to check out today’s podcast:
- Know the essential things to do and consider when someone leaves a bad review
- Learn what to say and how to respond to negative feedback and bad reviews
Summary
Business owners work hard to get excellent and positive reviews for their products and services to earn the trust and loyalty of their clients. But, inevitably, it will not always go that way. Part of running a business is getting bad reviews and complaints. No matter how you accept and prepare for this negativism, you’ll find yourself sad, frustrated, feeling-not-enough, defensive, etc. And that’s normal because we can’t please everybody. But look at it from a different perspective, you can do something about it. You need to learn how to deal with this feedback, reviews, and complaints professionally.
In this episode, we’re going to focus on how to respond with nasty customer comments, negative reviews, and...
Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays
Why you have to check out today’s podcast:
- To find out about different marketing ideas with using gift certificates.
- Why it is essential to offer specials not only for new clients but for existing clients as well
- Why it’s a good thing to do business and run promotions with referral partners
Summary
The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush.
Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more. These tips will effectively boost your promotional and marketing campaigns that will help bring...
Episode 11: 4 Stages to Growth in Your Beauty Business
Why you have to check out today’s podcast:
- How are the four growth stages in your beauty business different from each other?
- Learn why Facebook ads become more expensive on holiday seasons
- What are other ways to strategically get cheap ads?
Summary
Every beauty business has different growth stages. It is equally significant to have clarity and be able to recognize these stages as it is to know how to act systematically on the problems that you will encounter. It's pivotal for a beauty professional to rise to the challenges of a growing company and surpass these stages.
This episode will discuss the Four Stages to growing your beauty business, how they are characterized by each other, and how to avoid getting stuck in each stage. Remember that no matter which stage you are in, what counts is that you do something every day to improve your business. If you only do even 1%, that would sum up to 365% in a year, and that's outstanding...
Episode 10: How To Be Certain of Your Success
Why you have to check out today’s podcast:
- find out how your confidence is your currency
- The importance of setting your goals with your deepest whys
- The value in making a decision and making it work
Summary
What is success for you? How will you know that you already succeeded? Success is a complicated to define and the road to reach it is quite a journey. The good thing is success is possible to achieve coupled with the right mindset and strategies, be it on your personal or business goals. Join me today in a very meaningful episode as I guide you on how to be certain of your success. Know why confidence is the key to building and growing your business. From showcasing your skills and applying your technical know-hows to making big decisions and scaling your business, confidence plays a very crucial role. Get inspired on why you need to experience discomforts, changes, failures, and disappointments to help you grow and...
Episode 7: Boundaries=Self-Worth=Confidence
Why you have to check out today’s podcast:
- Discover how setting boundaries in your business and personal life will lead you to have more self-worth.
- What is self-integrity, and why is it a hard thing to do?
- Learn the actionable advice to define the situations that are crossing over the boundaries in your business and personal life.
Summary
Dealing with various factors affecting our own and business lives can be very tough and challenging. That’s why it is crucial to define your boundaries, to honor yourself, and to have self-worth. Boundaries are the limits we establish to protect ourselves physically, emotionally, and mentally. When we are clear with our limitations, we are valuing ourselves and defining our self-worth. And when we are honoring yourself and showing that we have self-esteem, our confidence will grow.
In this episode, I share my experiences and insightful advice in correlating boundaries, self-worth, and...
Episode 6: Sell or Be Sold by Grant Cardone
Why you have to check out today’s podcast:
- How are sales, aside from business affecting life?
- Know the techniques on how to deal with the negative thoughts of selling
- Learn the importance of confidently believing in your services
Summary
Sales are an absolute component in every business, and selling is a very critical skill to its success. The book that I’m currently reading entitled Sell or Be Sold by Grant Cardone details the techniques and principles that are vital to master the art of selling. The author also highlights that sales are affecting not only business, but every area of life. In this episode, I share the insightful topics in this book and broke them down into a two-part series. Know why you need to understand sales, learn how to deal with the negative thoughts about selling, and discover why it is necessary to believe and convey the value of your services. Also, find out how commitment levels affect the results you...
Episode 5: From the Mailroom to Dr. Oz TV Show - Honor Your Journey
Why you have to check out today’s podcast:
- Discover how being a fast learner and a hardworking helped April and can help you in more ways than you think.
- Learn what happened when April got the opportunity to appear on national television for the first time.
- Hear about the incredible life lessons that April shares throughout this episode and reflect on your own journey in your beauty business.
Summary
Are you in a disappointing and frustrating situation right now? Do you have a goal but failed to win it? Do you feel stuck and struggling to find your purpose? Believe me, when I say, you are not alone. I have had my share of bad experiences, but what I didn’t know was those experiences prepared me for the best opportunities to come. More life lessons are around every corner in business and when they come I am ready, and that’s’ what makes success sweeter.
In this episode, I’ll talk about my story with my humble...
Episode 3: How to Combat Imposter Syndrome
Why you have to check out today’s podcast:
- Find out what imposter syndrome is and how it affects the mindset.
- Be informed on the causes of imposter syndrome.
- Learn effective ways to deal with and face imposter syndrome.
Summary
While there are different marketing strategies of a business to increase its profitability, it is equally important for business owners to deal with and develop an entrepreneurial mindset. But what if, as a human being, the business owner faces personal hurdles feeling unworthy of their accomplishments, or lacking self-confidence, or simply not feeling good enough? This imposter syndrome is common to entrepreneurs and April is no exception. Join her in this episode as she reveals her struggles to inspire others, and challenges her fellow entrepreneurs to get past any blockers that will move your business forward.
“If I put myself out there, yes, it is a little scary. But look at how...
Episode 0: Beauty Marketing Simplified Trailer
Welcome to Beauty Marketing Simplified! I'm your host, April Meese. My goal is to offer weekly business advice, inspiration and some real-life behind the scenes, shady truth type of stories on how to grow your beauty business.