Episode 59 Quick Tip: The Importance of Niching Down in your Beauty Business
What you will learn from this episode:
- Find out the two most important factors you need to grow your business.
- Learn about why niching down allows your business to expand more than you think.
- Learn how to create a business model and marketing message that perfectly resonates with your audience.
Summary:
Many beauty professionals are so passionate about many things they end up with no results because they become a jack of all trades but master of none. Most successful brands/beauty professionals that you may follow started with one main service skill. After they mastered that primary skill, then they eventually expanded. However, many beauty professionals are scared that they will limit themselves when they narrow down to offering just one "thing" when they start their business. The opposite is true in that you have the chance to market your strength and become the go-to person at the top of your prospective client's mind.
If you don't see any...
Episode 58: Preparing Your Beauty Business for December
What you will learn from this episode:
- Learn how to think about your business in creative ways not just by way of discounts
- Find out about marketing strategies that will have customers and clients swooning over your holiday specials
- Learn about ways to gather testimonials to strengthen more your social proof to ramp up your holiday sales
Summary:
Like Black Friday, December is also one of those holidays people worldwide look forward to. It is probably one of those days when people are likely to spend more, however tight the situation may be.
As you look forward to this month, you can't help but also think of what you can do for your business. Saving time and energy should be on top of your list. That is why it is best to have your systems in check. Getting a checklist on what to do next makes for speedier action. Think about your documentation for your client gifts, team appreciation system, and don't forget about your vision and planning for next...
Episode 57: Asking Better Question For Your Beauty Business
What you will learn from this episode:
- Find out what questions you need to ask yourself to keep you on track in achieving your business goals
- Learn how to set a goal that helps you establish a plan to get there
- Find out why less is more in growing your business
Summary:
Asking important questions that concern your beauty business peel off layers of more important issues that need to be addressed. It will not only help you dig deeper and deal with what matters most but that it will help you move closer to your goal easier and faster.
You must be always on track to where you are supposed to go and asking these questions helps a lot. The questions you ask yourself matter a lot depending on what stage in your business you are in. If you are just in the beginning stage, what concerns you most is getting clients in. What are clients thinking about, what are they dealing with now? How to overcome the client’s objections to your service? Which...
Episode 56: How to Run a Black Friday Special that Works
What you will learn from this episode:
- Find out the pros and cons of running a promotion on Black Friday to help you decide if the money to be earned is indeed worth it
- Learn how to stand out from the rest and create genuine excitement and frenzy over your promotional offer
- Find about promotional ideas that build consumers' loyalty to the product rather than to discounts
- Discover about a promotional offer that increases a product's perceived value
- Find out how to make a WIN offer to clients that they can't resist
- Find out about a mini-workshop that gives you three strategies that are going to boost your overall revenue without a discount at www.aprilmeese.com/BF
Summary:
Black Friday or Cyber Monday is just around the corner. Statistics point out that people spend more at this time of the year because they are already preconditioned to spend more. It is just a matter of standing out with your offer and grabbing their undivided attention.
As the...
Episode 55: Inspiring 6-Figure Beauty Boss Series With Angela Torresiani
What you will learn from this episode:
- Learn to believe in your truth even when everyone around spread lies about you, for, in the end, you win
- Find brilliance in going all-in even when others are fleeing
- Discover tips on how to look and feel great every time, even if you think otherwise
Summary:
How would it affect you when told that you're horrible and no good tattoo artist? What's worst, this rude man tells you to keep ruining people's tattoos so he can make money off fixing your mess? Cowed down, you’d probably be.
But not this amazing woman. She had been told lies, but she refused to believe them. Instead, that fire within her was ignited that she did her best even more. One day she just proved that she's undisputed because she only believed in her truth.
Angela Torresiani apprenticed as a tattoo artist in 1997 in NYC and began working full time as a professional tattoo artist in 2001 in Tacoma, WA. She learned permanent makeup in 2003 and has since worked...
Episode 53: Inspiring 6-Figure Beauty Boss Series with Georgie Westley
What you will learn from this episode:
- Discover how to turn the worst situations into doors of opportunities to start a business and be successful at it
- Find out the latest trends, techniques, tools, and ideas to keep you updated with the best the beauty industry can offer so you can serve your clients better
- Learn how to keep connecting and engaging your clients even when your business is still closed
- Find out tips on how to become more competent and confident in your skills, as well as tricks to fight anxiety and stress so you can fully show up to your clients
Summary:
How do you break through those times when you feel defeated, and the world inside you is crumbling? How do you maintain a composure even when inside you are cracking? It is hard to imagine building an empire amidst the ashes of a burnt relationship.
Only a strong mindset can see through it all. Our guest for today shares her story to prove that.
Georgie Westley is the owner of...
Episode 52: Inspiring 6-Figure Beauty Boss Series with Valerie Weber
What you will learn from this episode:
- Discover about marketing tips that will position your beauty business for massive growth
- Find out the most effective strategy to ensure a consistent flow of clients that will last you a lifetime
- Learn about the challenges as well as the advantages of hiring a professional team
Summary:
How do you put your life together when all you've got is a seemingly crippling situation? You've started a business with your hard work, but don't see a single client around. What rubs insult to injury is the crumbling personal life you've got to deal with without family nearby to help you out.
With massive faith and steadfast determination, you can beat the impossible odds and reach success. Valerie proves it as she shares her story. She did it, so can you.
Valerie Weber is the Founder of Dermagrafix Permanent Cosmetic Studio, a Cosmetic Tattoo Artist and Certified Instructor. She began her journey in cosmetic tattooing, where she felt most at home in...
Episode 51: Rose Prieto, CPCP: About Growing a Beauty Business and all about Beauty
What you will learn from this episode:
- Learn how to conquer your fear, just do it, go all-in for opportunities to open every time
- Find out how to foster enriching experiences with your clients that build lasting relationships for years
- Discover one radical move that will get you to become the best at your niche in no time
Summary:
How do you become great at what you’re good at? Are you just new and starting out in your permanent beauty business? Have you been in the industry long enough but just now going all-in in what you’re passionate about? We’ve seen beauty professionals who have achieved so much and have proven their worth in the industry. For sure, it is not pure luck that brought them there. They didn’t get there overnight; there must be a beginning to everything. We chat about how one gets started, hard work, passion, overcoming fear - crushing it, just doing it, and continuous learning and education, which all provide...
Episode 50: Believe in Your Dreams
What you will learn from this episode:
- Find out the one important reason why you shouldn’t give up on your beauty business
- Learn about the power of visualization and how it transforms dreams into reality
- Discover a simple practice that will get you focused and obsessed with reaching your goal like never before
Summary:
Times are still hard with most businesses remaining closed. Many are losing jobs and the US economy sends confusing signals to its real state. We have been hit hard with financial difficulty, indeed!
Despite it being difficult to come to terms with reality these days, we need to keep the faith and believe in our dream of running a successful beauty business. Beauty professionals serve people in a special way and we cannot lose sight of that. We could be doing other things, but we chose a path that makes a difference in others’ lives, and that alone fuels us to not give up on it.
When things get tough and life becomes dreary, this one...
Episode 49: What It Takes To Build Your Business with Vicki Hansen
What you will learn from this episode:
- Discover one effective strategy that will keep a surge of referral clients coming to your doorstep
- Find out about the best client-relationship-building practices that will secure your longevity in the beauty industry
- Learn about cost-effective marketing ideas that will make a difference in your business
Summary
Are you a beauty professional who is just starting your business and trying to make it big someday? Are you on the lookout for ideas to improve your skillset and bring in more clients? Or are you someone who has been in the beauty industry for some time now and wants a fresh take on business ideas to scale up? Wherever you are in your business life it doesn't matter, because our guest, Vicki Hansen, has so much wisdom and brilliant ideas to share with you to help you run your business successfully.
Vicki Hansen brings 28 years of experience to the permanent makeup industry and has worked with some of the top plastic...