Episode 30: How Starting a Covid-19 Garden is Like Starting a Beauty Business
Why you have to check out today’s podcast:
- See how panicking costs you more than it serves you
- Learn why and when it's harmful to spend more money than you should on your business
- Learn why adding value to your customer base is more important than giving discounts
Summary
Gardening has taught me so much these days that I can’t help comparing it to starting a beauty business. You have a plan, you want everything to be in place and you buy everything you can to help run things smoothly. Sacrifice and patience are necessary to grow the plants in your garden and achieve goals for your business.
Perfect results do not happen instantly in either a garden or a business. In business there is a knowledge gap and a learning curve to consider, and it takes time as well as money. You need to have a strategic plan to get you through every facet of handling your business. Panicking is the fastest way for your plan to get off track. Purchasing...
Episode 28: The #1 Thing to Overcome CrisisĀ
Why you have to check out today’s podcast:
- Learn about the right mindset to imbibe to be productive and to move forward in your business amidst the crisis
- Find out what surveys and studies say about social media and people’s behavior at this time to help you push forward in your marketing and social media presence
- Discover helpful thoughts and free resources to help you craft an action plan necessary to keep your business afloat in this tough time
“If you don't get your mindset right then you're going to sabotage your business without even realizing it.”
- April Meese
Summary
When we allow ourselves to be consumed by negativity, our health suffers and we become unproductive. How should we respond when life presents us with something beyond our control? Businesses have been hit hard recently, and no one knows what will happen today, tomorrow, or the next day. The uncertainty can be daunting, but we have a business...
Episode 27: Sustaining Your Beauty Business
Why you have to check out today’s podcast:
- Come up with an action plan in to sustain your business and glimpse the two most important things to focus on during tough times
- Learn about the do’s and don'ts in running your business at this challenging time
- Become more familiar with The Beauty Marketing Content Club and how it can help you build your business
Summary
Having your own business requires an extra amount of your effort, time, and focus regardless of what's going on in the world. Think of this pandemic and quarantine as an even greater call to action to drive your business forward. A reactive mindset is not the solution to all of this uncertainty; rather, being proactive will help sustain your business and lead it to success. Your clients and customers need your presence, and marketing is the key to maximizing your influence. Thinking outside the box and coming up with new marketing strategies and techniques is essential to the growth of your...
Episode 26: The Five "R's" You Should Do For Your Beauty Business Now!
Why you have to check out today’s podcast:
- Find new ways to connect and support one another in such uncertain times
- A plan of action for our business to continue without being insensitive to others' plights
- Learn about the needed five "R's" to navigate our difficult situation
Summary
We're encountering a new normal where uncertainty is commonplace, but there is still so much that we can do for ourselves, our businesses and each other to combat this negativity. There is so much positivity and we must support and connect with each other to fill in any gaps and help when needed. No one has all of the answers to what is happening, but the resilient human spirit in all of us remains steadfast and helps us cope during this challenging time. We can come out of this stronger and more ready to grow with each other's help.
This episode focuses on how to find resources, create an action plan, and encourage you to nurture your business as well as our customers who are...
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documentation for client gifts
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overcoming clientsā€™ objection
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partnerships and collaboration
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