Episode 30: How Starting a Covid-19 Garden is Like Starting a Beauty Business

May 13, 2020

Why you have to check out today’s podcast:

See how panicking costs you more than it serves you

Learn why and when it's harmful to spend more money than you should on your business

Learn why adding value to your customer base is more important than giving discounts

Summary

Gardening has taught me so much these days that I can’t help comparing it to starting a beauty business. You have a plan, you want everything to be in place and you buy everything you can to help run things smoothly. Sacrifice and patience are necessary to grow the plants in your garden and achieve goals for your business.

Perfect results do not happen instantly in either a garden or a business. In business there is a knowledge gap and a learning curve to consider, and it takes time as well as money. You need to have a strategic plan to get you through every facet of handling your business. Panicking is the fastest way for your plan to get off track. Purchasing more tools than you need, offering deep discounts that will lead to serious repercussions in the long run. Pushing those panic buttons will not serve you, your business (or your garden) well.

There are lots of creative ways to serve your clients. For example, you can add value to your service by interacting with your clients more. Ask them for their ideas on how you can serve them better. Different perspectives emit new ideas you may never have thought of otherwise.

This episode reminds us to revisit our goals and have concrete actions in place that will help us achieve those goals amidst this trying situation. Panicking hinders our productivity, and it is not the answer as we try to grow our garden and coax it towards success. Rather, identify your passions within your business and convert them into the creativity you need to move forward.

“My business mentor likes to say that being a business owner is about getting comfortable with being uncomfortable.”

- April Meese

Topics Covered:

00:57 - What comes out when panic mode sets in

02:46 - However you are coping, it either moves you forward or backward, but be sure to move forward

04:30 - Why you shouldn't spend way too much money on your business just as you shouldn't spend too many tools for gardening

07:03 - The thing about the knowledge gap when you are gardening in relation to starting your business. And why you shouldn't take on way too much?

11:13 - It takes more time and sacrifice in gardening as it is in starting your business.

14:55 - Welcoming the possibility of a collaboration with your competitor at this time. Get past distraction, move forward with traction

16:56 - What is the most fun, pleasurable, and the expansive way that you can create moments and value for your clients?

Key Takeaways:

“Traction is when you're moving forward, distraction is what keeps you from moving forward. So you have this time to kind of rewrite your own story with your business. And you have this time to think about all of the bad or you can focus on the good.” - April Meese

“I love the expression that when you focus on how you are blessed, it will reduce your feeling of being stressed.” - April Meese

“Three things that I learned with Covid-19. Number one is it's way more expensive than you think. Number two is there's a knowledge gap. And it takes a lot more time to learn. And number three is it takes more time and sacrifice than you expect. Seriously, it takes way more time and sacrifice to start your own business.” - April Meese

“In business, we think that it's going to be so fast, and it takes time. It takes patience, but the biggest thing is, it takes away more sacrifice. It's way harder than people make it seem.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 30: How Starting a Covid-19 Garden is Like Starting a Beauty Business

Stay connected with news and updates!

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