Episode 31: How To Manage Expectations
Why you have to check out today’s podcast:
- Learn what constitutes a realistic expectation both short-term and long-term
- See the importance of communication and how to be sensitive to clients’ expectations of your business
- Learn to understand consumers’ behavior and incorporate them into your renewed business expectations
Summary
If we are going to pull through this crisis, we must work together to adjust our expectations. Be honest and transparent with your clients. Communicate your position and share some of the changes you have had to make as a result of this pandemic. We're all in this together, so communicating effectively will help bridge some of the gaps and insecurities running rampant right now.
When you're setting expectations for yourself, know that you cannot please everyone. One person can surely make an impact, but one person cannot do it ALL. We are in a new normal now, which makes it necessary to adjust our expectations since...
Episode 27: Sustaining Your Beauty Business
Why you have to check out today’s podcast:
- Come up with an action plan in to sustain your business and glimpse the two most important things to focus on during tough times
- Learn about the do’s and don'ts in running your business at this challenging time
- Become more familiar with The Beauty Marketing Content Club and how it can help you build your business
Summary
Having your own business requires an extra amount of your effort, time, and focus regardless of what's going on in the world. Think of this pandemic and quarantine as an even greater call to action to drive your business forward. A reactive mindset is not the solution to all of this uncertainty; rather, being proactive will help sustain your business and lead it to success. Your clients and customers need your presence, and marketing is the key to maximizing your influence. Thinking outside the box and coming up with new marketing strategies and techniques is essential to the growth of your...
Episode 26: The Five "R's" You Should Do For Your Beauty Business Now!
Why you have to check out today’s podcast:
- Find new ways to connect and support one another in such uncertain times
- A plan of action for our business to continue without being insensitive to others' plights
- Learn about the needed five "R's" to navigate our difficult situation
Summary
We're encountering a new normal where uncertainty is commonplace, but there is still so much that we can do for ourselves, our businesses and each other to combat this negativity. There is so much positivity and we must support and connect with each other to fill in any gaps and help when needed. No one has all of the answers to what is happening, but the resilient human spirit in all of us remains steadfast and helps us cope during this challenging time. We can come out of this stronger and more ready to grow with each other's help.
This episode focuses on how to find resources, create an action plan, and encourage you to nurture your business as well as our customers who are...
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