Episode 38: How to Get More Time and Freedom!
Why you have to check out today’s podcast:
- Discover about an efficient strategy to operate your beauty business
- Learn why you are your own beauty business’ bottleneck and what you can do about it
- Find out an effective documentation process to help you determine which tasks you need to hire someone for
Summary
When you first start your business, you're wearing all the hats and doing everything yourself. As your business grows, there is a need to delegate these tasks so you can focus more on scaling your business. This is where outsourcing is necessary.
You may think you’re the only one who knows everything you do in your business and that you can’t afford to hire somebody else to do it for you. But the reality is you can actually hire someone who is competent and knows their way around what you do. I promise, this will save you time and...
Episode 37: Understand Why and How to do Your Marketing
Why you have to check out today’s podcast:
- Learn about how valuable marketing is in your business
- Find out the two parts of marketing you need to focus on
- Discover about the massive value repetition has in your marketing
Summary
Repetition is big in marketing. Why do many brands advertise? Because marketing is creative and repetitive. To create a more memorable and good feeling about one's product or service, big brands launch slogans. Powerful slogans get stuck in our minds and for years, people will still remember them.
But there has to be something more than a slogan because, in itself, it is not enough. Your brand's value must be conveyed. This is where the two parts of marketing come in. The strategic and tactical parts. It is good to have your website, do Facebook ads, social media posts, trade shows, and what have you- this is the tactical part.
Then there is your...
Episode 36: How to Get More Time Back in Your Business!
Why you have to check out today’s podcast:
- Learn about why you need to outsource
- Learn how to know which tasks to delegate and outsource
- Learn why you need to delegate now and not later
Summary:
When you first start your business, you're wearing all the hats and doing everything yourself. As your business grows, there is a need to delegate these tasks so you can focus more on scaling your business. This is where outsourcing is necessary.
You may think you’re the only one who knows everything you do in your business and that you can’t afford to hire somebody else to do it for you. But the reality is you can actually hire someone who is competent and knows their way around what you do. I promise, this will save you time and money.
You can actually make a list of all that you do in your business and ask yourself key questions like: Is this making...
Episode 34: 3 Must-Haves for Your Marketing Message
Why you have to check out today’s podcast:
- Learn how to use persuasion to send a compelling message and let your prospects see the value of your product or services for them to take action without being sale-sy
- Discover the rapport-building strategies of influence to pull in a consistent flow of right clients for your business’ sustainability
- Learn how to connect with clients and with your marketing message to get the right clients at your doorstep
Summary
Business sustainability matters. And for this reason our marketing matters too. Having low prices or discounts aren't enough when it comes to attracting the right clients. Long-term success is our goal and for this to be viable we have to work on improving our marketing message. Our message has to be dialed into the hearts and...
Episode 32: Should You Sell Now Or Not?
Why you have to check out today’s podcast:
- Find out why you should stop selling out of guilt and fear
- Learn about what you can and should do if you decide to open your beauty business at this time
- Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime
Summary
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.
If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...
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a life with less stress and overwhelm
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documentation for client gifts
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focus on building relationships
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partnerships and collaboration
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