Episode 31: How To Manage Expectations
Why you have to check out today’s podcast:
- Learn what constitutes a realistic expectation both short-term and long-term
- See the importance of communication and how to be sensitive to clients’ expectations of your business
- Learn to understand consumers’ behavior and incorporate them into your renewed business expectations
Summary
If we are going to pull through this crisis, we must work together to adjust our expectations. Be honest and transparent with your clients. Communicate your position and share some of the changes you have had to make as a result of this pandemic. We're all in this together, so communicating effectively will help bridge some of the gaps and insecurities running rampant right now.
When you're setting expectations for yourself, know that you cannot please everyone. One person can surely make an impact, but one person cannot do it ALL. We are in a new normal now, which makes it necessary to adjust our expectations since...
Episode 30: How Starting a Covid-19 Garden is Like Starting a Beauty Business
Why you have to check out today’s podcast:
- See how panicking costs you more than it serves you
- Learn why and when it's harmful to spend more money than you should on your business
- Learn why adding value to your customer base is more important than giving discounts
Summary
Gardening has taught me so much these days that I can’t help comparing it to starting a beauty business. You have a plan, you want everything to be in place and you buy everything you can to help run things smoothly. Sacrifice and patience are necessary to grow the plants in your garden and achieve goals for your business.
Perfect results do not happen instantly in either a garden or a business. In business there is a knowledge gap and a learning curve to consider, and it takes time as well as money. You need to have a strategic plan to get you through every facet of handling your business. Panicking is the fastest way for your plan to get off track. Purchasing...
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