Episode 161: 5 Unpopular Truths (& a bit of motivation)
What you will learn from this episode:
- What to do about uncertainty in your business
- Insights from thought leaders like Dr. Ellen Langer, David Goggins, Dr. Andrew Huberman, Mastin Kipp, Jesse Itzler and Dr. Joe Dispenza on pushing past mental barriers
- How it can transform feelings of stagnation into progress
- Strategies for making decisions that shape a successful life and business
Are you a business owner feeling overwhelmed by the hustle and grind?
In the latest episode, April Meese, host of the "Beauty Marketing Simplified" podcast begins by challenging the fear of failure. She candidly shares her own struggles with discomfort and disappointment, reminding us that these are not signs of weakness but of growth.
The episode is rich with insights from other thought leaders as well. April brings in the wisdom of Harvard professor Dr. Ellen Langer, who encourages us to find joy in the unknown.
Navy SEAL David Goggins' philosophy teaches to...
Episode 106: The Importance of Mentors and Relationships with Victoria Racca
What you will learn from this episode:
- Find out how a mentor can help you clarify your goals, be consistent, and hold you accountable for success.
- Hear how you can open your mind to more impactful possibilities and uplevel your beauty business dreams.
- Learn how to create connections, partnerships, and collaborations for your business' growth.
Have you thought about hiring a mentor to help guide you and your business to the next level?
Are you nervous about investing in your business or yourself?
Do you find it challenging to connect with people for possible partnerships and collaborations?
Victoria Racca, a.k.a Victoria Glam, owns the Microblading Institute in Louisiana, with affiliates in Texas and Florida. She also owns brow sister PMU products, and they manufacture pink gel, the new anesthetic.
In today's episode, Victoria shares her inspirational journey of investing in mentorship that allowed her company to grow from what it used to earn to way...
Episode 54: Beauty Business Journey Of Overcoming Obstacles with Heidi Rockholm
What you will learn from this episode:
- Learn how to keep the right attitude amidst tough times in your business and personal life
- Discover about 'The Elevate Program' and the system and structure it brings to your business
- Find out why 'The Elevate Program' is not just any other marketing program out there
Summary:
How do you hold your head amid life's adversity? Do you cower in fear, or do you soldier on?
When life throws you one trial after another, that's not something you can just easily shrug off. But this guest we have for today's episode went through the toughest in her life and business but still stands tall despite it all.
Heidi Rockholm has been in the beauty industry for 29 years. As a successful stylist, makeup artist, and salon owner she started in the permanent makeup industry about two and a half years ago while recovering from shoulder surgery and opening her BeeQueen Studio. Heidi currently holds 18 different certifications. Eight of them are...
Episode 33: Leveraging Your Time And Money
Why you have to check out today’s podcast:
- Learn how to maximize your time and money for your business to scale up
- Discover the key benefits of leveraging technology - helpful apps and tools available to help you save so much time to focus more on important money-making tasks
- Learn how to leverage other people's knowledge and skills to speed up the process to save you time and make more money
Summary
If you want sustainability for your beauty business, you need to leverage these two resources: time and money. We need to realize how closely connected time and money are and how these two help your business tremendously. In this new normal that we live in, we need to maximize resources so our business can thrive. You can always charge additional fees for PPEs that clients would be using when they get services done, as well as, other sanitation and disinfecting measures you will put in place. You might be worried you are “nickel and...
Episode 15: The Vacation Lessons That Can Help Your Business
Why you have to check out today’s podcast:
- Why taking a vacation or just getting time to have some thinking "white space" will be an advantage to your business.
- The realities of other people's perfect Instagram photos and why it is essential to not compare yourself to them
- The substantial difference in being busy and being productive
Summary
My family and I were on vacation in Hawaii and had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and making the most of these moments. The good thing is I realized that there are valuable lessons learned from our vacation that can relate to growing your beauty business.
The truth is, it is not always a smooth journey when we are trying to grow our beauty business. We can feel overwhelmed by the bumps and curves that we encounter. At times...
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All Categories3 essentials for establishing higher prices
4-point managing system that eliminates competition
a life with less stress and overwhelm
action steps you should take before investing in online classes or with a mentor
advantages of google ad versus facebook ad
and pressure for more pigment retention
anti-commision way to motivate your team
assuming the best of your employees
be the best at one service skill
believe that there is a leader within you
best ad format to start with and the combination to use
biggest game-changers in the money arena
boosting the beauty business bottom line
business growth during covid-19
business leveraging strategies
businesses dealing with crisis
clubhouse app partnerships and collaboration
clubhouse app. facebook ad changes
collaborate with other businesses
communicating with your clients
compartmentalize their life into personal and business
confidence-boosting practice skills
creates rapport and connection
dealing with fear and insecurity
develop an excellent money mindset
difficult conversations are so important
documentation for client gifts
effortless permanent makeup strokes
elevate your beauty business program
facebook ads and the best way to advertise
facebook live video transcription
five pā€™s at the start of the procedure
focus on building relationships
forgive and stop torturing yourself
formats and add-on options with google ads
free software for video editing
genuine intent beyond transactional
get more yeses and sales of your service
getting clients from google/seo
how to boost your youtube ratings
how to speed up your procedure time
importance in niching down in beauty business
increased income with less stress
just go forward and accept imperfections
leveraging hashtags in linkedin
long-term planninghone your skills
make your day better every day
managing business expectations
misconceptions about online business
more buyers not just followers
more exposure for your business
must know before starting permanent makeup
never leave this off of your cta
no-cost client-generation strategies
no-stress policy for drawing on client's eyebrows
overcoming clientsā€™ objection
partnering with other businesses
partnerships and collaboration
permanent cosmetic professional
platform to grow your business
position yourself as the expert
pros and cons of running black friday special
protect your integrity and credibility
ranking higher in google searches
right questions to ask in your beauty business
see things from the lens of humility
sense of loyalty that comes into play
setting standards to keep on schedule
shy from discounts and do value-adding instead
standing up for what you believe in
strategies used in linkedin to secure more clients
successful entrepreneur mindset
surviving and thriving in your beauty business
tags: achieve a better work-life balance
tattoo artist turned permanent makeup artist
the value of global connections
time-saving process for priming the skin
tips and tricks for building a following on instagram
tips on how to maximize and make the most of the clubhouse platform
top 5 most downloaded episodes
tricks and how-tos to make use of linkedin
turn a bad situation into a blessing
turning social media followers into buyers
two most popular words used in advertising
under-promising but overdeliver
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