Episode 113: The 3 Must Have Types of Videos
Have you been doing videos for your beauty business?
Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?
For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.
In this episode, you will learn:
· The top three must-have videos for your marketing strategy
· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.
· Rethink the ways you sell your products or services online
Topics covered:
01:58 – Statistics that back up the need to do more videos to reach more prospective clients
03:55 – Understanding brand awareness on social media
05:29 – An unbelievable success story from a 15 second IG Reel
07:08 –...
Episode 32: Should You Sell Now Or Not?
Why you have to check out today’s podcast:
- Find out why you should stop selling out of guilt and fear
- Learn about what you can and should do if you decide to open your beauty business at this time
- Learn about what you can do to keep your business moving ahead should you decide to stay closed for the meantime
Summary
Those of us in the beauty industry have big hearts and we are in this business because we love helping others. That is why we have to be reminded that whatever decision we choose to make at this time must be done out of concern for clients.
If you choose to stay closed at the moment and not sell, may it not be for the reason of guilt and fear. Feeling guilty that you are taking something from your clients robs them of the right to feel good about themselves because we're not just talking about surface beauty. It’s a lot more than that, it’s about confidence and taking back time that are the real results. Your guilt is...
Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays
Why you have to check out today’s podcast:
- To find out about different marketing ideas with using gift certificates.
- Why it is essential to offer specials not only for new clients but for existing clients as well
- Why it’s a good thing to do business and run promotions with referral partners
Summary
The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush.
Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more. These tips will effectively boost your promotional and marketing campaigns that will help bring...
Stay connected with news and updates!
Categories
All Categories3 essentials for establishing higher prices
4-point managing system that eliminates competition
a life with less stress and overwhelm
action steps you should take before investing in online classes or with a mentor
advantages of google ad versus facebook ad
and pressure for more pigment retention
anti-commision way to motivate your team
assuming the best of your employees
be the best at one service skill
believe that there is a leader within you
best ad format to start with and the combination to use
biggest game-changers in the money arena
boosting the beauty business bottom line
business growth during covid-19
business leveraging strategies
businesses dealing with crisis
clubhouse app partnerships and collaboration
clubhouse app. facebook ad changes
collaborate with other businesses
communicating with your clients
compartmentalize their life into personal and business
confidence-boosting practice skills
creates rapport and connection
dealing with fear and insecurity
develop an excellent money mindset
difficult conversations are so important
documentation for client gifts
effortless permanent makeup strokes
elevate your beauty business program
facebook ads and the best way to advertise
facebook live video transcription
five p’s at the start of the procedure
focus on building relationships
forgive and stop torturing yourself
formats and add-on options with google ads
free software for video editing
genuine intent beyond transactional
get more yeses and sales of your service
getting clients from google/seo
how to boost your youtube ratings
how to speed up your procedure time
importance in niching down in beauty business
increased income with less stress
just go forward and accept imperfections
leveraging hashtags in linkedin
long-term planninghone your skills
make your day better every day
managing business expectations
misconceptions about online business
more buyers not just followers
more exposure for your business
must know before starting permanent makeup
never leave this off of your cta
no-cost client-generation strategies
no-stress policy for drawing on client's eyebrows
overcoming clients’ objection
partnering with other businesses
partnerships and collaboration
permanent cosmetic professional
platform to grow your business
position yourself as the expert
pros and cons of running black friday special
protect your integrity and credibility
ranking higher in google searches
right questions to ask in your beauty business
see things from the lens of humility
sense of loyalty that comes into play
setting standards to keep on schedule
shy from discounts and do value-adding instead
standing up for what you believe in
strategies used in linkedin to secure more clients
successful entrepreneur mindset
surviving and thriving in your beauty business
tags: achieve a better work-life balance
tattoo artist turned permanent makeup artist
the value of global connections
time-saving process for priming the skin
tips and tricks for building a following on instagram
tips on how to maximize and make the most of the clubhouse platform
top 5 most downloaded episodes
tricks and how-tos to make use of linkedin
turn a bad situation into a blessing
turning social media followers into buyers
two most popular words used in advertising
under-promising but overdeliver
Recent Posts