Episode 18: The Two Forgotten Marketing Must-Haves
Why you have to check out today’s podcast:
- Know the compelling reason why you need a marketing budget
- Why it is crucial to treat your marketing as an investment and not an expense
- Learn how a reliable front-end and back-end offer plus a strategy to reach out clients can effectively help your marketing strategy
Summary
Marketing has evolved over the years. Nowadays, when you look at any social media platform, you’ll find lots of online marketing tactics trying to capture and win your audience’s attention. As a business, we need to find innovative ways to reach to our audience, and often it feels overwhelming. How should I connect with them? How can I make my marketing message stand out from the rest? What strategies should I use to convert them into buying customers? Sure, there are lots of options but the real power lies in understanding the foundations of any marketing plan. This episode will guide you to...
Episode 15: The Vacation Lessons That Can Help Your Business
Why you have to check out today’s podcast:
- Why taking a vacation or just getting time to have some thinking "white space" will be an advantage to your business.
- The realities of other people's perfect Instagram photos and why it is essential to not compare yourself to them
- The substantial difference in being busy and being productive
Summary
My family and I were on vacation in Hawaii and had a good time. We got amazing photos that are Instagram-worthy. But you know what, the whole trip was not as glamorous as it seemed to be. We had major challenges and setbacks, but that doesn't hinder us from enjoying and making the most of these moments. The good thing is I realized that there are valuable lessons learned from our vacation that can relate to growing your beauty business.
The truth is, it is not always a smooth journey when we are trying to grow our beauty business. We can feel overwhelmed by the bumps and curves that we encounter. At times...
Episode 12: Tips to Rev Up Your Quarter 4 Profits Before Holidays
Why you have to check out today’s podcast:
- To find out about different marketing ideas with using gift certificates.
- Why it is essential to offer specials not only for new clients but for existing clients as well
- Why it’s a good thing to do business and run promotions with referral partners
Summary
The holiday season is not only a season of merry-making but a season of shopping and spending as well. And this is a perfect time for every business to maximize profits and finish the year strong. But the challenge lies in finding ways to make our business stand out from the rest, knowing what our customer wants, and taking advantage of the holiday rush.
Join me in this another exciting episode as I give you lots of ideas and strategies to attract new clients, nurture existing customers, build authority with referral partners, and so much more. These tips will effectively boost your promotional and marketing campaigns that will help bring...
Five things PMU & Microblading Artists Need to Do to Make an Impact
Five things PMU & Microblading Artists Need to Do to Make an Impact
We all have a million and two hats that we're wearing. We are running our businesses, we are doing the marketing, we're customer service, sometimes we're the maid service. You know, we gotta clean, we're gonna do all of these things. But I'm gonna give you five things that are gonna make an impact on your business and again, this is just really geared to growing your business. Sound good?
First, we will classify microblading artists into two groups:
(a) Those who have good steady clients that are coming in, and are overwhelmed, trying to balance it and scale and uplevel
(b) Those who are in the beginning stage and are just struggling to make a name for themselves and to get their brand out there
Kind of really stand out in what's becoming an increasingly crowded market. So you're either in those two groups. People classified under Group number A are those just starting out, and they really want to get their...
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