Episode 116: The 3 pieces of beauty business advice I wish I knew soon
What you will learn from this episode:
- A perspective shift to help beauty bosses reach their goals faster
- Find out how your marketing must evolve for you to stay relevant
- What holds most beauty professionals back from the success they want (hint: it isn't talent, skills, or marketing)
Wisdom comes from various life experiences and embracing different perspectives.
Building a beauty business is a process, and learning from the knowledge of others is recommended along your journey. Since starting a new business can be very challenging, I've had to re-learn some life and business lessons while managing my expectations.
In this episode, I share 3 pieces of beauty business advice I wish I had known sooner. I'd love to hear any lessons or words of wisdom you have to share if you want to reach out and message me on Instagram or Facebook.
Topics Covered:
01:05 - Is it bad or beneficial?
01:52 – Different perspectives in business
02:05 – Relationships lead...
Episode 113: The 3 Must Have Types of Videos
Have you been doing videos for your beauty business?
Did you know that 86% of prospective clients watch a video to learn about a brand before making a buying decision?
For most beauty professionals, we show a lot of before and after pictures on social media, but what is essential is a video where they can get to know your personality or possibly see the service in action to overcome their deeper concerns/objections.
In this episode, you will learn:
· The top three must-have videos for your marketing strategy
· Learn the social media updates that will help maximize the visibility and exposure of your beauty business for more clients.
· Rethink the ways you sell your products or services online
Topics covered:
01:58 – Statistics that back up the need to do more videos to reach more prospective clients
03:55 – Understanding brand awareness on social media
05:29 – An unbelievable success story from a 15 second IG Reel
07:08 –...
Episode 112: Omnipresence For More Clients
In this episode, you will learn:
- How to be the top of mind as the go-to beauty professional in your area
- The three characteristics needed to achieve omnipresence for your business
- What helps to build trust with prospective clients and turn them into buyers of your services
1:02 - The number of exposures to your brand that is required for the prospects to become buying clients
2:05 - What omnipresence is and its importance in your business
3:05 - 3 essential characteristics in being omnipresent
7:41 - The positive aspects of this brand exposure
9:16 - A story about being relevant and frequently visible
11:12 - The different platforms you could have a presence
12:24 - Undeniable costs of trying to be omnipresent
14:30 - Special announcement
"I always say focus on one platform and really get that going before you spread yourself too thin." ---April Meese
"When you are omnipresent with your brand, the subconscious then affects the conscious. The...
Episode 111: The Must Do's for Live Videos
What you will learn from this episode:
- Hear about the importance of videos in growing your beauty business.
- Learn the three P's that are essential when using video marketing to get more clients.
- Uncover how to boost your confidence in front of the camera.
- Discover key tips on setting up your virtual "stage" to have an impeccable viewer experience.
Are you a camera-shy beauty business owner who wants to get seen more on social media?
Are you ready to tap into the power of video to help your beauty business get more exposure and attract more clientele?
As video dominates the internet, it is difficult to deny the stats that confirm that your prospective clients consume this type of entertainment/media the most. Most people don't go a day without watching some kind of video. Yet, many beauty professionals use images as proof of their skills and a way to attract new clients to book appointments. The simple truth is that your prospective clients need to get to know...
Episode 82: Tips for Starting a Youtube Channel with Terry Lively
What you will learn from this episode:
- Learn how to create your own YouTube channel to gain more beauty business clients in no time.
- Find out the tips and tricks for setting up your studio, tools, and equipment to get you started with your YouTube channel with low cost and minimal effort.
- Discover content ideas so that you know what YouTube videos to create and keep your subscribers engaged with your channel by posting regularly.
Terry Lively has been in the cosmetic and traditional tattoo industry for over 20 years. She is a certified trainer member with the Society of Permanent Cosmetic Professionals. Additionally, she is a SPCP approved member supplier.
Terry specializes in 3D areola tattooing for breast cancer survivors and has referred clients from over 15 surgeons in Texas.
Have you ever thought about creating a YouTube channel? Let Terry give you a few tips and pointers on her lessons over the years with her Youtube...
Episode 81: Quick Marketing tips with QR codes, Messenger Bots, Hashtags and Geotags
What you will learn from this episode:
- Find out why you should take advantage of using QR codes and make the most of them for your beauty business.
- Learn about the importance of automation and how Messenger bots can help you.
- Discover unique timing tips for hashtagging and get clients in specific locations with your social media posts.
- Hear about current resources for creating captions/subtitles so that your videos get more engagement.
In today's episode, beauty artists and professionals April Meese, Vicky Martin, Karen Betts, and Kate Shaughnessy share valuable marketing tips to help you increase efficiency and effectiveness in your beauty business.
Topics Covered:
01:00 - QR codes and how to use them for more testimonial reviews
05:06 - Automating your beauty business with Messenger bots
10:31 - Timely hashtagging to get more clients
14:01 - How to enhance your videos with subtitles
Key Takeaways:
"You can create a QR code which...
Episode 80 Daring to Lead (excerpts from Brene' Brown) with Lindsaya
What you will learn from this episode:
- Find out why it is alright to acknowledge the negative emotions you feel at this challenging time and hear ways to transform them into happiness
- Discover Brene' Brown's teachings on rumblings, curiosity, and more so you show up better when life might trigger you.
- Learn about the idea of grounded confidence, so you can design your mission statement with an empowering "I am" statement.
Summary:
Lindsaya VanDeusen is a licensed cosmetologist for over 16 years. While on her wellness journey, she found a company (Kemon) whose philosophy and vision aligned with her. Throughout the time, she has been able to use her success to help teach others how to make a true living-wage in an industry riddled with small paychecks, little security, and no benefits.
What began as a career of wanting to make people feel FABULOUS transformed into feeling fulfilled by teaching others. As she advanced professionally, from an educator to the Kemon...
Episode 79 How You Can Prepare Your Beauty Business For The New Apple Privacy Changes
What you will learn from this episode:
- Find out important things to know about the new IOS data privacy changes
- Check out what platforms are affected by the privacy changes to understand how to make the most of your advertising strategy.
- Learn some of the best ways to navigate these changes on your social media platforms
With the new IOS privacy already rolling out, how might it affect your advertising and overall marketing strategy? From a personal standpoint, it is a good idea to have more privacy. On the other hand, looking at it from the perspective of a business that advertises, that's where the challenge lies.
This new IOS privacy change affects every platform that uses pixels. This means that it will not be able to track the conversion of our potential clients the same as before if the prospective client decides to opt-out of the shared data.
This could potentially affect the cost of ads, and acquiring a client will most likely get even more expensive....
Episode 78: Growing and Managing a Team for Your Beauty Business with Paul and Tussanee Luebbers
What you will learn from this episode:
- Find out what you need to do when hiring and managing your team members so that you set the expectation for each of them right from the start.
- Discover a 4-point managing system that eliminates competition and instead encourages collaboration.
- Learn the common mistakes that most beauty business owners make when hiring employees.
- Hear about how to get your staff to sell your products and services even without commission.
- Get the inside scoop on what leadership skills you need to master for you to manage your team members so that your beauty business continues to boom.
For 13 years, Paul and Tussanee Luebbers ran Integrity Lash, a premier 7-digit lash salon in Southern California. Over the years, Integrity Lash was recognized by Vanity Fair, Los Angeles Magazine, Pasadena Magazine, Pasadena Weekly, Brides.com, and others as one of the best of SoCal.
Salon Today chose Integrity Lash as one of the Top 200 salons in North...
Episode 77: Hot Marketing Tips for your Beauty Business
What you will learn from this episode:
- Find out marketing tips and strategies for creating content that hooks the audience's attention and inspires them to take action with your services.
- Learn about how to make the best headline hooks for social media posts.
- Discover Instagram tips and hacks that will help boost your engagement and marketing effectiveness
- Understand how you can leverage video in your business so that you can establish a connection, trust, and eventually, conversion with your community.
Have you wondered what marketing content is the most effective for your beauty business and the most efficient for meeting your marketing goal? Are you feeling spread too thin with your time working in & on the business? Is it necessary to be on all the social media platforms?
In this episode, April Meese is joined by beauty business experts Karen Betts and Vicky Martin, who share their best marketing tips, timely strategies, and proven practices. Hear them talk...