Episode 74 Beauty Business Boss Series With Teryn Darling: Following With Your Gut Instinct
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What you will learn from this episode:
- Find out traditional marketing strategies you can employ that are as effective today as before in getting clients
- Learn a leadership style that keeps together an organization without being controlling
- Find out what's in, what's new, and what works best in the beauty industry to keep you updated with the latest trends and technology
Teryn Darling has been a cosmetic tattoo artist for over 20 years. Her background and experience in body tattooing elevated her to be one of the most skilled, versatile, and standout PMU artists in the industry. She owns the Girlz Ink Studio® along with her partner Kat in Las Vegas, where she proudly trained and now houses several top artists. She became the master distributor for LI Pigments® in 2011, and with that, she started and cultivated the Girlz Ink® Supply Store. She is a...
Episode 72: Tips on How to Get More 'Yes' in Your Beauty Business
Resources / Links:
- Coupon Code: CLONE https://www.aprilmeese.com/offers/CyMRty5P?coupon_code=CLONE
How can you be more aligned with your conversations with your clients and prospects?
Let's leverage the power of communication by using persuasive language.
What you will learn from this episode:
- Discover the persuasive words to use for people to book your beauty services
- Learn some key things that align your conversations to attract the right clients to your business
- Find out how to 'future pace' so clients can visually experience your services' benefits which can also boost your sales
- Find a way to eliminate procrastination and get prospective clients to take action sooner rather than later
"Imagine is such a powerful word because you actually help the client, it's called 'future pacing'."
- April Meese
Topics Covered:
01:06 - One of the most powerful words for sales
03:16 - Using this word will bring more legitimacy...
Episode 68: LinkedIn Strategies with Raluca Topor
What you will learn from this episode:
- Find out how to leverage LinkedIn to increase your connections, scale, and grow your beauty business
- Hear many of the ways to make the most of LinkedIn to educate your audience and attract people that you might miss on other platforms
- Discover how you can have the best visibility on Linkedin
- Find out how to best navigate LinkedIn, fully make use of helpful features to do outreach and create relationships to positively impact your business
- Learn how to meet and educate more prospective clients before they even know they need your services.
Summary:
How do you connect with individuals and stay top of their minds through the content you post? Do you want to grow your network, make the most of your connections, and network for collaborations?
You can leverage the power of LinkedIn. Try the strategies that our guest, Raluca Topor, used to secure more clients.
Raluca Topor is a Career Accelerator and LinkedIn Marketing...
Episode 67: Inspiring 6-Figure Beauty Boss Series with Layla Hinchen
What you will learn from this episode:
- Find out what you need to keep going in the beauty industry
- Learn how not to be hard on yourself and still feel proud of the work that you do
- Tips on how to boost your confidence even if you are just starting
- Find out ways to get clients
Summary:
Are you a beauty professional that is a perfectionist? Do you find yourself always comparing your photos with someone who's been ahead of you in the industry? Do you feel like your work is never good enough?
Don't be hard on yourself. Just continue to learn and train more, but don't give up. You are not alone! Listen to Layla's journey to success.
Layla Hinchen started her career in the beauty industry in 2003 and has run a successful and well-established hair and beauty business since 2004. In 2006 Layla became an appointed permanent makeup trainer, teaching beauty to other salons and therapists across London, Kent, and Essex. Layla now offers a range of courses, providing...
Episode 66: Industry Trends for Your Beauty Business with Marisol Medina
What you will learn from this episode:
- Learn how to find opportunities in change and continue to move forward in your personal and business life
- Find out the three crucial points in scaling and growing your business
- Learn how much importance mentorship plays in your business success
Summary:
Are you learning to balance motherhood, family relationships, life, or any other challenge with running your beauty business? How do you rise beyond the struggles and keep moving forward personally and businesswise?
Look for the opportunities in change and with hopeful eyes to see that there's always something new that you can do to adapt and thrive. The key is to focus your energy where you get a return on investment with less overwhelm. Listen to our guest and find wisdom in what she shares.
Marisol Medina is the Microblading Hub creator, a digital consulting service for professionals in the permanent makeup field.
She is a past journalist that fell in love with digital...
Episode 65: How to Maximize & Monetize the Clubhouse Platform
What you will learn from this episode:
- Learn about the tips on how to maximize and make the most of the Clubhouse platform
- Find out how to do collaborations and partnerships to up your network and increase your net worth
- Find out client-attraction strategies and create easy to make lead generation magnets
- Discover many different ways to monetize the use of the Clubhouse platform
Summary:
Do you see value in building global partnerships? Is there an opportunity to position yourself as an expert in your industry? It's best to find out how the Clubhouse platform works best for your business. Here are tips that can help you maximize the use of this app.
Start with an intention. How are you going to give value to your audience? Think of collaborations and adding value. Then have an objective, a business strategy on how things will work out for your business. If you listen to a room, create three action steps you need to follow through and when you will do it....
Episode 64: Leadership in Your Beauty Biz with John Terry III
What you will learn from this episode:
- Find out the essential character qualities of a leader you need to embody to run a successful business.
- Get the action steps that help you have a daily transformation to become the leader who serves and grows.
- Discover ways to become an effective leader who adds value to the team and helps make them feel equipped and empowered to make a difference in the world.
- Learn about Warren Buffet’s way of prioritizing your day to get things done.
Summary:
How do you move from just having a successful life to one of significance that allows you to create a legacy that lives on for decades beyond your life?
The Blackbelt Leadership allows you to lead and live a life that empowers a new generation to make good choices to become a better version of themselves. Ultimately, this type of leadership makes a positive difference in the world around us.
John L. Terry III is a two-time martial arts Hall of Fame inductee, John brings...
Episode 63: Vicky Martin talks Motivation & Mindset to get through Lockdown & Flourish
What you will learn from this episode:
- Learn how to move past your fear and get things started and done
- Turn around your "mistakes," learn from them, and look for an opportunity even in the most unfortunate situations
- Learn how to find the courage to stretch outside your comfort zone and take action so that you can become a blessing to others
- Discover the simplest tricks to help yourself get through the day and start you off the right mindset every day and any time of the day
Summary:
It's the start of the year, so what better way to bring it in than with gems of wisdom from our guest Vicky Martin. With her life experiences (shaken and stirred), she has nothing but lessons learned for herself and others, for a better perspective. With her passion for continuing inner growth, she's dedicated to helping others. She inspires us to look within to see the light in every situation that we are in and pursue our ultimate purpose.
Nineteen years ago that was when Vicky...
Episode 62: Will the new Clubhouse App Help your Beauty Business?
What you will learn from this episode:
- Find out how to download the Clubhouse app, what phone to use to download it, the key things you need to know to become familiar with the app's terminology to help you navigate your way through and around it
- Find out what you need to know about Facebook ad changes and how it affects your beauty business
- Find out about getting on the Clubhouse app and the essentials you need to know
- Discover why I’m excited about this new app and why I think the platform is perfect for creating partnerships and collaborations.
Summary:
One vital thing that you must know about Facebook ads is that they have changed since Apple changed their privacy settings. If you try to run your Facebook ads on Facebook and Instagram, you won't be able to track conversions for those that click on your ads while using Apple devices. Ultimately, it seems that Facebook ads are a bit less effective, which only means the cost will be...
Episode 61: Learn about Getting Clients from Google/SEO with Ana Perrone
What you will learn from this episode:
- Learn how to get your business on the Google "3-pack" and be on Google's top searches without spending a lot of money
- Find out why you need to get reviews on Google for your business
- Discover what SEO (Search Engine Optimization) keywords & tactics work best so that prospective clients can find your business.
- Find out why you need to focus more on Google and SEO rather than on social media.
Summary:
Are you a beginner or an experienced permanent makeup artist and beauty professional who wants your business to be on top of Google searches? How do you go about landing in Google's 3-pack?
Build your SEO and get reviews for your business.
Ana Perrone was voted one of the best microblading artists in the United States. Ana is the only one in the U.S.A. holding three certificates from all major international microblading schools; Phibrows, Biotek, and Swiss Color®. With 18 years of experience in Brazil and...