Episode 48: The Secret Ingredient to Spark Sales

Sep 10, 2020

What you will learn from this episode:

Learn how to craft your signature story that sells
Find out the key elements that will help you create stories that make you stand out from the crowd
Learn about the power of words to captivate and convey the value that generates sales

Summary:

Stories have a lot to tell, and your marketing is a series of stories you tell your audience about your brand. And what eventually leads to sales are the stories you share that make them relate and resonate with your product and service.

And what are the stories you need to tell? First off, have your signature story that you have to share every time you have an event or talk with anyone. Instead of talking to them about technical terms, it is best to let them know what you do and what transformation is achieved once they experience the product or service. There are a lot more stories you can weave in from there. Stories of your own customers' transformation - the before, during, and after can be one - this addresses their fears of trying the service. It gives them the feeling they are not the only ones having the problem. That there is a solution to their problem. Those testimonials you collect from those who have tried your services and product - they matter too. That adds credibility to your service. And that is important to your target audience that they see your service works for other people, which means creates the reassurance in their minds that it will also work for them. Tell them your own stories of being a mom, experiences where you and your audience can get insights from, your struggles and successes in your personal and professional life. All these things are significant inspirations for your stories.

Creating stories is one thing, and making an impact with your story is another thing. That is why we need to talk about the key ingredients in crafting stories that connect with your audience. Let your story have a hook that brings in the curiosity that will get them more engaged with your story. Second is, let it speak to their problem and the solution. It would be best if you zeroed in on the challenges and struggles they are experiencing, the transformation they want, and then provide them the opportunity to overcome it; this is where your services come in.

After connecting with them on an emotional and logical level, you need to show them that you are the authority, back your claims with proof. The bigger the promise of transformation, the more significant the proof is required. People need to find out that what you are communicating is true.

Stories indeed have the power to captivate and convince your audience of themselves about your service. They are not there to entertain but rather serve its purpose of not only telling but selling, and in effect, serving.

"Stories are magnets. They're not just to entertain, but they actually can do the selling for you." - April Meese

Topics Covered:

01:05 - Are you doing things to get clients but with little result?

02:38 - Talking about the marketing message from the AMPLIFY method

04:26 - Lessons from hearing things with a close mind

08:57 - Lessons to learn from the power of words

09:26 - What sparks sales in your business?

10:54 - How do stories help in your marketing message?

11:51 - What stories can you tell for your marketing message?

12:55 - What's your signature story?

15:03 - What is marketing all about?

17:19 - The first part of your story - the hook

18:15 - The 2nd part - needs to speak to the problem and your special solution

19:35 - The 3rd part - back it up with proof

23:51 - One key thing for your story

24:51 - What the Elevate Program is all about

25:25 - An upcoming workshop to watch out for

Key Takeaways:

"How do you get sales from customers and not just followers because followers don't pay the bills. It's nice that they're tuned in to what you have to offer, but you want to get buyers that's when you can offer them the real transformation." - April Meese

"Marketing is all about standing out, like being unique and different from the competition." - April Meese

"Words can captivate, they can convey value, and they definitely help with the connection. And that is everything that your marketing message is about." - April Meese

"Have one signature story, your signature story." - April Meese

"You can have a signature story about why you do what you do. And how it is unique. Because marketing is all about standing out, like being unique and different from the competition." - April Meese

"The real purpose of a story in a marketing message is to transfer the belief that the audience must have to say yes to themselves, to the transformation, for your services." - April Meese

"I always say the word selling is really serving." - April Meese

"The first part of the story is your hook. The hook, as I say, is what brings in curiosity. We humans, we are curious beings and what happens in our brain is, it opens a loop and the brain does not like open loops. We like to know what's the resolution." - April Meese

"Anytime you tell someone you have the solution, you have to back it up with proof. And that's where you're seeing as the authority and the bigger the promise of transformation, the bigger the proof needs to be." - April Meese

"You have to have something that's going to capture their attention, you need to have something that connects with them and then conveys your value which is going to be about your services and your products and what's special and unique as well as you're going to talk about the way you do what you do that nobody else does." - April Meese

"With Dr. Martin Luther King's speech of 'I Have A Dream', I think the key thing to know there is obviously you're not creating a speech like that, but you're going to tell a story that talks about the possibility of hope." - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 48: The Secret Ingredient to Spark Sales

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