Episode 29: Fear, Faith, and Focus

May 13, 2020

Why you have to check out today’s podcast:

Learn why fear shouldn't take over your passions, and glimpse some countermeasures to find the productive mindset you need to gain success
Find out how the power of your words and thoughts can transform the darkest of situations into channels of creativity and productivity

How to maintain focus, overcome fears, and accomplish your business goals for yourself and for your business

Summary

Fear is definitely abundant these days. But, if we allow ourselves to be consumed by it, we won't get anything done and our businesses will suffer as a result. We have to remember that our words and thoughts have power over us and our feelings. It is so important at a time like this to nourish our minds with creativity and inventiveness so that we can push our businesses towards success and growth. When it comes to our beauty business, think positive thoughts. Don’t ever think people won’t buy from us since it is not a "necessity" these days. We must remember that each has his own perspective over something: what may be non-essential to one is a necessity to another.

Dig deep, find that raw passion that inspired you to start your business in the first place. Those positive resolutions will only serve you well moving forward. There is a lot of interest in permanent makeup: Women want to look good permanent makeup can help grow their confidence. When you come up with a valuable product, price becomes secondary. Quality over quantity.

Stay focused. Hard as it may seem, you must pay more attention to the aspects of your world that you CAN control. Positivity over panic will serve you well, get you on the right track, and ultimately bring less stress to your daily life. This episode will tackle everything to do with overcoming fear with faith and focus. We will get through this together.

“We're moving past that fear. We're choosing faith. And we are focusing on what we can control.”

- April Meese

Topics Covered:

01:20 - Overcoming fear - dealing with her emotional rollercoaster during the great recession in 2008 and winning over it

04:00 - Choosing faith over fear and the power of words and thoughts to make or break you

05:12 - The speedboat, the raft, and the sailboat - a story and lesson about which boat you should be on during this so-called coronavirus storm

07:05 - Do you need to pivot at this time

10:00 - Looking at consumer behavior by looking at the facts - three facts pointing to beauty treatments as being popular

12:26 - How to get past your fear - commit to follow your passion and believe you can do it and have a plan

13:50 - Building her website from scratch and sending out 500 letters and brochures during the great recession in 2008 - a story of commitment and persistence to making her business work

16:18 - The need to focus - everything you want to achieve starts in the mind

18:35 - Three buckets of health, wellness, mindfulness that you can emulate to do every day

19:56 - Staying focused on what you can control and make informed decisions

22.26 - Be a leader at this time - show up to serve your community

22:52 - Be creative - serve your audience with different options suited to their budget

24:36 - Ways to know what your clients want and how you can serve them better

28:05 - Provide value to your clients and price would never be an issue

29:21 - Surround yourself with people who believe in you

Key Takeaways:

“Any drastic pivots in your business or starting a new business at this time is not recommended. It takes a lot of work, and jumping ship during a storm is not the best time to do it.” - April Meese

“Look at some of the facts before we jump to conclusions and don’t let fear over overwhelm us.” - April Meese

“We're going to be like the sailboat. And we're going to see what's happening around us where the winds are going. And we're going to have a plan. We're going to have to dig deep for that inner strength and have a resolve to make it work.” - April Meese

“Not everybody can do everything. But I think it starts in your mind. The battle is won and lost in your mind.” - April Meese

“The decisions that we make now have an impact, not just in the short term, but also in the long term. When this is all over the decisions that we're making now will have an impact on that. I often say you are planting seeds for the three-week, the three-month, and the three years down the road in your business.” - April Meese

“If you think that your current business isn't viable, then look for ways to kind of say serve the same audience in a slightly different way.” - April Meese

“This is the time to ignite that passion in you. That belief that you can make a difference and that you are called to do this, and that you will continue to do your beauty business and that you're going to make it better than ever.” - April Meese

If you would like to get a FREE copy of my "Uncommon Strategies to Get Clients Now" where I share my signature Client Attraction Formula then click here for that PDF https://www.aprilmeese.com/client-attraction-formula

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Episode 29: Fear, Faith, and Focus

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